Performance Marketing & Growth Associate Location: Bengaluru Experience: 1–4 years CTC: Up to ₹15 LPA Employment Type: Full-time About the Role This is not a “just run ads” role. You’ll own paid acquisition end-to-end, drive creative experimentation, and scale growth. If you love diving into campaign data, spotting what’s working, killing what’s not, and constantly finding new ways to grow — this is for you. What You’ll Do • Own and scale paid acquisition across Meta and Google • Plan, launch, monitor, and optimize performance marketing campaigns daily • Track and improve key metrics — CAC, ROAS, CPL, CTR, conversion rates • Run structured A/B tests across creatives, audiences, landing pages, and funnels • Analyze campaign performance and turn data into actionable insights • Collaborate with creative teams to develop high-performing ad content • Identify new acquisition channels and growth opportunities • Optimize user journeys and conversion rates • Build dashboards and maintain performance trackers • Work cross-functionally with product, ops, and leadership on growth initiative. Requirements What We’re Looking For • 1–4 years of experience in performance marketing or growth marketing • Hands-on experience managing ad budgets on both Meta and Google • Strong understanding of CAC, ROAS, LTV, attribution, and conversion funnels • Comfortable with Google Analytics and similar tools • Data-driven with strong analytical and problem-solving skills • Rapid testing mindset — kill losers fast, scale winners aggressively • High ownership and ability to thrive in a fast-paced startup environment • Bachelor’s degree required Benefits • Why This Role? • Own meaningful growth metrics from day one • High-impact, high-learning environment • Competitive compensation up to ₹15 LPA