Copywriter Together Hospitality | Pune | Full-time CTC: ₹4 - 7 LPA Experience: 2-5 years Reports to: Creative Director Scope: Across all 5 brands About Together Hospitality We operate culture-driven restaurants and bars including Elephant & Co., Cobbler & Crew, Juju, Gather, and Izipizi Street. Each brand has a distinct voice, audience, and cultural space. We care deeply about how our brands sound, not just how they look. About the Role This is not a caption-writing role. As a Copywriter at Together Hospitality, you are the voice builder behind five distinct brands. You shape how each brand sounds across every touchpoint - from Instagram captions and menus to event pages, campaigns, and in-venue communication. You will: • Write at scale across multiple brands without blending voices • Translate strategic briefs into sharp, effective language • Maintain clarity, consistency, and cultural depth in everything written Five brands. Five voices. No overlap. Important Note on Writing & AI This role requires a genuine writer. We are not looking for AI-assisted writing. All thinking, ideation, and writing must come from you — your instinct, your craft, your understanding of language. If you rely on AI tools to write, this role will not be a fit. Requirements Key Responsibilities 1. Social Media & Captions • Write captions across all brands (posts, reels, carousels, stories) • Maintain distinct tone of voice for each brand • Create copy that engages, communicates, and evokes — not just describes • Deliver consistently within tight content timelines • Execute briefs from Creative Strategists with clarity and craft • Write hashtag strategies and story copy (polls, Q&As, etc.) • Flag unclear briefs or weak concepts proactively 2. Brand Voice Ownership • Own tone of voice documentation for all brands • Act as the final checkpoint for voice consistency • Build and maintain vocabulary, tonality, and writing guidelines • Onboard freelancers and team members on brand voice • Develop deep understanding of each brand’s identity and audience 3. Campaigns, Events & Collateral • Write event names, descriptions, and promotional copy • Create campaign copy for launches, menus, and IPs • Write menu and food descriptions that drive ordering intent • Develop copy for print, signage, packaging, and in-venue touchpoints • Write WhatsApp broadcast communication • Collaborate with designers for copy-layout integration 4. Cultural Depth & Research • Stay culturally curious — food, language, hospitality, design • Build deep context for each brand’s space (cocktails, cuisines, ethos) • Track evolving language trends on social media • Maintain a personal reference bank of strong writing What This Role Does NOT Own • Campaign concepts or creative direction (Creative Strategists) • Brand narrative strategy (Creative Strategists) • Design and visual direction (Creative Director & Designers) Key Result Areas (KRAs) 1. Voice Consistency & Brand Distinction (30%) • Clear differentiation across all 5 brand voices • Human, natural, non-generic writing • Strong first-draft approval rate 2. Caption Quality & Timeliness (25%) • No delays in content calendar due to copy • High-impact, engaging captions • Consistent improvement in writing quality 3. Campaign & Collateral Copy (20%) • Thoughtful, high-quality campaign language • Menu copy that drives orders • Seamless integration with design 4. Cultural Depth & Authenticity (15%) • Writing reflects real understanding of each brand • Specific, relevant cultural references • Strong, human voice in all outputs 5. Collaboration & Execution (10%) • Clear, efficient execution of briefs • Proactive communication on quality gaps • Strong collaboration with design and strategy teams What We’re Looking For Experience • 2–5 years in copywriting/content roles • Experience handling multiple brand voices • Strong social media writing experience • Hospitality / F&B / lifestyle background preferred Writing Skills • Natural, human, voice-driven writing • Ability to handle multiple distinct tones • Fast, high-quality output at volume • Writes to make people feel — not just inform Mindset • Deeply curious about culture and language • Writes from understanding, not approximation • Takes ownership and pride in every sentence • Does not rely on AI for thinking or writing What Sets You Apart