Digital Strategist Together Hospitality · Pune (Full-time) Requires presence across brand locations CTC: ₹5–8 LPA Experience: 2–4 years Reports to: Head of Marketing & Brand Open Roles: 2 Brand Split: • DS1: Elephant & Co · Cobbler & Crew • DS2: Juju · Gather · Izipizi Street About the Role The Digital Strategist at Together Hospitality is a hybrid role — part strategist, part storyteller, part visual thinker, part platform obsessive. You own how your brands show up and grow on Instagram. This is not a distance-from-execution role — you understand the platform hands-on, have strong visual judgement, and can assess whether a piece of content is on-brand, platform-native, and worth posting. You sit between strategy and execution: • You receive direction from the Creative Director • Translate it into platform-ready output • Ensure everything going live is aligned with both brand and performance goals We are a creative-first hospitality group. Generic content is not acceptable. Every post must do something — build awareness, drive footfall, earn shares, grow community, or keep the brand culturally relevant. Requirements 1. Instagram Strategy & Content Calendar • Own the content calendar for your brands • Define the content mix (awareness, events, community, culture) • Set platform strategy — formats, frequency, and direction • Identify content gaps and opportunities • Bring inspiration from outside hospitality (fashion, music, DTC, creators) 2. Platform Intelligence & Instagram Fluency • Stay ahead of algorithm changes, trends, and formats • Understand what performs — shares, saves, reach, engagement • Use Instagram tools strategically (reels, collabs, stories, highlights) • Apply platform-native thinking to all content 3. Visual Quality & Brand Consistency • Act as the first quality filter before content reaches the Creative Director • Ensure all content is on-brand and visually aligned • Spot issues in typography, layout, colour, and composition • Give clear, actionable feedback to improve output • Reduce dependency on the Creative Director for everyday visual decisions 4. Content Storytelling & Brand Voice • Shape how each brand’s story unfolds over time • Write for key moments — launches, campaigns, events • Ensure content feels authentic, not over-curated • Push back on anything generic or derivative • Build a feed that feels like a coherent narrative, not random posts 5. Content That Achieves Brand Goals • Align every piece of content to a clear objective • Ensure content drives real outcomes (footfall, engagement, recall) • Work with Brand Managers on monthly goals • Track whether content is actually delivering results • Champion shareable, saveable, meaningful content 6. WhatsApp Community & AI • Build and manage WhatsApp community strategy • Define what makes the community valuable and worth staying in • Ensure communication feels exclusive, not broadcast-driven • Use AI tools for research, ideation, and optimisation • Bring AI and platform learnings to the team regularly 7. Performance & Reporting • Own weekly performance tracking (growth, reach, engagement, saves, shares) • Provide actionable insights, not just reports • Align organic strategy with paid marketing • Track competitor and industry activity What This Role Does NOT Own • Posting, scheduling, or community replies (Social Media team) • Final visual sign-off (Creative Director) • Paid media (Performance Marketing team) How You’ll Be Measured (KRAs) • Instagram Growth & Community – Meaningful audience growth and engagement • Content Performance – Work drives shares, saves, and real outcomes • Visual Quality – Strong on-brand filtering before CD review • Brand Storytelling – Cohesive, distinctive brand presence • Platform & AI Intelligence – Proactive learning and application What We’re Looking For Experience • 2–4 years in digital/content/social strategy (Instagram-first) • Experience managing multiple brands • Demonstrated community growth or performance impact • Basic design understanding (hierarchy, composition, branding) Platform & Visual Skills • Deep understanding of Instagram (formats, algorithm, behaviour) • Strong visual judgement — can identify what works and what doesn’t • Familiarity with Instagram’s native tools and editing • Ability to think about a brand’s presence holistically Core Skills • Strong writing and storytelling ability •