Creative Strategist • Pune | Full-time Regular presence at brand locations required • CTC: ₹6–9 LPA • Experience: 2–5 years • Reports to: Head of Marketing & Brand About Together Hospitality Together Hospitality is a multi-brand F&B and lifestyle company building culturally relevant, high-impact brands in the hospitality space. Our focus is on strong storytelling, distinctive brand identities, and consistently high-quality creative output across all platforms. About the Role The Creative Strategist is the idea engine of the marketing team—sitting between Brand Managers (inputs) and the production team (execution). You will: • Turn on-ground insights into strong creative concepts and campaigns • Own the creative direction and narrative for 2–3 brands • Ensure each brand remains distinct, consistent, and culturally relevant This is a role for someone who is a thinker, storyteller, and writer of ideas. Requirements 1. Ideation & Creative Direction • Translate weekly brand inputs into campaign ideas, content formats, and stories • Define the creative direction for all content (hooks, formats, angles) • Build content pillars and recurring IPs unique to each brand • Stay on top of trends, culture, and platform behavior • Push back on generic briefs and elevate creative quality 2. Narrative & Copy Ownership • Build and maintain each brand’s core narrative and tone of voice • Write for high-impact moments: launches, campaigns, events, announcements • Develop editorial direction within briefs • Review copy strategically (alignment > just grammar) 3. Briefing & Production Handover • Create clear, detailed creative briefs (concept, format, visual + copy direction) • Collaborate with Copywriters, Designers, and Videographers for seamless execution • Review outputs against briefs and flag deviations early • Maintain a 2–3 week content pipeline across brands What This Role Does NOT Own • Day-to-day captions (handled by Copywriter) • Design, shooting, or editing (handled by production team) • Ops, events, or collaborations (handled by Brand Managers) Key Result Areas (KRAs) • Creative Quality (30%) – Original, distinct, high-quality concepts • Content Consistency (20%) – Planned, non-repetitive, always ahead • Brand Narrative (20%) – Strong, documented, evolving brand identity • Performance Contribution (15%) – Engagement-driven, insight-led improvements • Team Collaboration (15%) – Clear briefs, aligned execution, zero guesswork What We’re Looking For Experience • 2–5 years in creative/content/brand strategy • Experience creating concepts and briefs (not just execution) • Ability to handle multiple brands simultaneously • Hospitality/F&B/lifestyle experience preferred Skills • Strong brief-writing and conceptual thinking • Excellent writing and storytelling ability • Deep understanding of Instagram and content formats • Strong cultural awareness (food, nightlife, lifestyle) Mindset • Curious and constantly exploring new ideas • Strong point of view on creative quality • Thinks in stories, not just posts • Comfortable working at pace What Sets You Apart • Portfolio with both strategy + writing work • Ability to clearly differentiate brand identities • Experience building campaign narratives or content IPs Personality Fit • Curious, opinionated, and culturally plugged-in • Strong sense of taste and storytelling • Comfortable switching between multiple brand voices • Collaborative and not overly attached to ideas