THW – The Healthy World is a farm-to-fork organic food startup delivering A2 dairy, organic fruits & vegetables, and preservative-free food. We are building a trust-led food brand, focused on purity, traceability, sustainability, and long-term impact. Key Responsibilities: Personally drive and review: • Meta & Google Ads • WhatsApp and CRM-led campaigns • App / website funnels and landing pages • Ensure low CAC, strong conversion, and repeat orders • Coordinate closely with ops, sales, and customer support Streamline and optimize existing tools: • Ad platforms • CRM / WhatsApp tools • Analytics dashboards • Set clear SOPs, workflows, and reporting structures • Ensure marketing is process-driven, not person-dependent Track and analyze: • CAC, LTV, ROAS • Retention, churn, repeat rate • Channel-wise performance • Build simple, actionable dashboards • Take decisions based on data, not assumptions Brand & Content Direction: • Translate THW’s USPs into clear, honest messaging • Ensure brand communication builds long-term trust • Work with internal and external teams on content quality Manage: • In-house designer • Interns and freelancers • Build accountability, clarity, and learning culture • Scale the team only after results justify it Support the founder during fundraising by: • Providing clear traction data • Improving marketing narratives and metrics • Helping build investor confidence through execution Requirements • 4-8 Years of experience • Strong communication and interpersonal skills. • Hands-on experience with digital tools like Zoho, Canva, Meta Business Suite, or similar platforms. Skills & Competencies: • Comfortable with ambiguity • Strong skills in analytics, reporting, and decision-making. • Enthusiastic about health, wellness, and sustainable living. • Creative thinker with a data-driven approach. • Excellent communication and multitasking abilities. • Self-motivated and detail-oriented Benefits • Sensible fixed salary (aligned to current stage) • ESOPs linked to milestones • High growth opportunity post-fundraise