1. The basics of DSPs, SSPs, DMPs with a proper understanding of the whole programmatic, demand & supply ecosystem. 2. Campaign management, revenue vs cost analysis, daily optimizations 3. Handling multiple self-serve platforms 4. Understand & hands on to the in-house/3rd party tracking platform, different channels used for marketing, ad-formats, MMP platforms, etc. 5. Understand & communicate clearly the progress of monthly/quarterly initiatives to internal and external stakeholders 6. Help partners through email, phone, online presentations, screen-share, and in person meetings 7. Forecast and track key account metrics 8. Update job knowledge by reading professional publications over different channels like LinkedIn, Twitter, etc. maintaining personal networks 9. Enhance department and organization's reputation by accepting ownership for accomplishing new and different requests & explore opportunities to add value to job accomplishments 10. Understand the overall workflow of the company and take ownership of smaller tasks 11. Liaise between the partner and internal teams. 12. Strong competitor analysis and market research Requirements - Bachelor's degree or equivalent ● Good Knowledge in Digital Marketing ● Must have excellent Communication skills.