Location: Gurgaon/Mumbai | Full-time About the role: We are looking for an Art Director who can transform business objectives, briefs, and ideas into high-impact, visually compelling creative communication. The ideal candidate should have strong experience. Working with advertising/creative agencies, understand industry-standard creative practices, and have the ability to take a concept from idea → visual direction → creative execution. This role requires someone who is not only an excellent visual thinker but also understands brands, audiences, competitors, and communication strategy. Key Responsibilities 1. Creative Concept & Art Direction • Develop original creative concepts and visual ideas based on business and communication objectives. • Lead the art direction for campaigns across digital, social media, print, video and other communication platforms. • Translate abstract ideas and marketing briefs into strong, engaging visual concepts. • Establish the visual tone, style, composition, imagery, typography and overall creative direction. • Ensure that creative outputs are visually distinctive, relevant and aligned with brand guidelines. 2. Creative Execution • Create high-quality creative assets for campaigns and marketing initiatives. • Work across multiple formats including: • Social media campaigns • Digital advertisements • Brand campaigns • Print creatives • Presentations • Videos and motion graphics • Marketing collaterals • Event/stall branding • Internal and external communications • Maintain high standards of design quality, visual consistency and attention to detail. 3. Campaign Experience • Demonstrate the ability to work on multiple campaigns and tight deadlines without compromising creative quality. • Understand how to interpret briefs and convert them into compelling creative solutions. • Collaborate effectively with copywriters, designers, video teams, marketing teams and external agencies. 5. Competitor & Industry Analysis • Conduct regular competitor and industry creative analysis. • Identify emerging visual trends, campaign approaches and communication opportunities. • Benchmark the quality of creative output against leading brands and agencies. • Use insights from competitor analysis to develop more differentiated and effective creative communication. 6. Team Collaboration & Communication • Clearly communicate creative concepts and explain the thinking behind the work. • Collaborate with cross-functional teams to understand objectives and deliver the right creative solution. Requirements Must-Have Skills • 4-6 years of professional experience in creative design or advertising agency. • Excellent conceptual and visual thinking. • Strong understanding of: • Layout & composition • Typography • Colour theory • Photography • Illustration • Visual hierarchy • Branding • Digital & social media design • Ability to handle multiple projects and work under tight deadlines. • High attention to detail and commitment to creative quality. • Ability to maintain industry-standard design and advertising practices. Software/Tools • Strong proficiency in relevant creative tools such as: • Adobe Photoshop • Adobe Illustrator • Adobe InDesign • After Effects/Premiere Pro – added advantage • Figma – added advantage • AI creative tools such as Midjourney, Adobe Firefly, Gemini, ChatGPT, Runway, etc. – highly desirable.