About Rishihood University Rishihood is India's first national transformation university. It prepares learners to solve the big problems of tomorrow. Our transformative education is built on three pillars: • Personal Impact – developing physical, intellectual, emotional, and spiritual strength. • Professional Impact – building real-world skills through industry-integrated, practice-based learning. • Public Impact – fostering interdisciplinary thinking and a commitment to nation-building. At Rishihood, we nurture leaders who will transform themselves, their professions, and the nation. About Rishihood University: India stands at a defining moment. A new generation is entering a world that demands creativity, entrepreneurial thinking, and the courage to solve meaningful problems—yet many students are not exposed to these ideas early enough. At Rishihood University, we are reimagining education as a force for national transformation by nurturing purpose-driven leaders and change makers. Through our school outreach initiatives, we bring experiences in entrepreneurship, innovation, self-awareness, and leadership directly to young learners, helping them discover their potential and imagine new possibilities for their future. Every interaction is an opportunity to inspire, empower, and contribute to building the next generation that will shape India's future. Responsibilities: • Plan, execute, and optimise performance marketing campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram). • Leverage AI tools (e.g. ChatGPT/Claude/Gemini, AI creative and copy generators, automation and analytics assistants) to speed up creative production, ad copy iteration, audience research, reporting, and campaign analysis. • Build audience targeting, retargeting, and remarketing strategies to maximise campaign efficiency. • Manage budgets and bidding to hit target cost-per-lead without sacrificing volume. • Experiment with emerging channels: Hotstar, Reddit, Quora, Snapchat, WhatsApp, newsletter ads and decide what's worth scaling • Set up and maintain UTM tracking and a live dashboard for cost and performance by channel • Build retargeting audiences from our organic and influencer content. • Report weekly on what's working, what's not, and why Requirements: • 2-4 years running paid campaigns on Meta and Google Ads, with real budgets and real numbers to show for it • Comfortable with GA4, UTM tracking, and basic dashboarding • Demonstrated track record of achieving measurable growth in lead generation, customer acquisition, or revenue. • Curious about newer/less-obvious ad platforms and willing to test them properly, not just dabble • Can explain why a campaign is or isn't working, not just report the metrics. Highly data-driven, detail-oriented, and results-focused. • Bonus: experience in education, ed-tech, or high-consideration purchase categories Why Rishihood? At Rishihood, you’ll be part of a young, driven, and collaborative team that values innovation and learning. You’ll gain real-world exposure in marketing and digital strategy — and leave with a solid portfolio and strong industry connections. Benefits