ABOUT RISHIHOOD UNIVERSITY Rishihood is India's first national transformation university. It prepares learners to solve the big problems of tomorrow. Our transformative education is built on three pillars: 1. Personal Impact – developing physical, intellectual, emotional, and spiritual strength. 2. Professional Impact – building real-world skills through industry-integrated, practice-based learning. 3. Public Impact – fostering interdisciplinary thinking and a commitment to nation-building. At Rishihood, we nurture leaders who will transform themselves, their professions, and the nation. About the Role Roles & Responsibilities: ​ This role will be directly reporting to the Assistant Director - Branding and Communications, and you will be responsible for the following responsibilities: • Collaborate with content, design, and admissions teams to ensure brand consistency • Analyze market trends, customer insights, and competitor activity • Track and optimize brand performance metrics (awareness, engagement, recall, etc.) • Collaborate with the production teams to create ads (video and static) • Work directly with our graphic designers to create brand assets (landing pages, brochures, whitepapers, posters, etc). • Manage external agencies, vendors, and partnerships per requirement • Lead storytelling initiatives across long-form and short-form video for work assigned Desired Qualification: • 4-6 years of relevant brand management experience • Agency background preferred • Work with an Ed-tech or university is a plus • Growth mindset and a “can do” attitude