the marketing strategy, co-own the pipeline number with Sales, and build MoEngage into the category-defining customer engagement platform for North American brands. Develop and execute a comprehensive marketing strategy aligned with North American market dynamics and business objectives. Collaborate closely with Sales to co-own and optimize the revenue pipeline, ensuring alignment between marketing initiatives and sales outcomes. Lead brand positioning and messaging to establish MoEngage as the leading customer engagement platform in the region. Drive demand generation through integrated campaigns, content strategy, and digital marketing initiatives. Build and scale marketing operations, leveraging data and analytics to measure performance and refine strategies. Partner with product and customer success teams to ensure market feedback informs product development and customer adoption. Mentor and grow a high-performing marketing team focused on innovation, agility, and measurable impact. Requirements 12+ years B2B SaaS marketing leadership. MarTech / CDP / customer engagement / CX domain experience. Hands-on operator with a "multiple hats" mindset. Proven track record in MarTech, CDP, customer engagement, or customer experience domains. Demonstrated ability to scale marketing functions in high-growth SaaS environments. Strong operational mindset with a "multiple hats" approach—comfortable leading strategy, execution, and team development. Expertise in demand generation, brand building, and pipeline acceleration. Data-driven decision-making with proficiency in marketing analytics and performance measurement. Experience working cross-functionally with Sales, Product, and Executive teams. Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.