​ Location: Jayanagar, Bangalore | Work Mode: Onsite Employment: Full-time | Experience: 3–5 Years CTC: Up to ₹40,000/month + Performance-Linked Incentives About the Role We are looking for an Assistant Manager – Digital Marketing to lead our digital marketing team, manage client accounts and drive performance-focused marketing strategies. This role requires a combination of team leadership, campaign management, analytics, client coordination and strategic thinking. Key Responsibilities • Lead, mentor and manage digital marketing team members. • Plan and execute digital marketing strategies across client accounts. • Manage and review Google Ads, Meta Ads, YouTube, social media, lead generation and remarketing campaigns. • Monitor key metrics including CPL, CAC, ROAS, CTR, CPC, conversion rate, lead quality and ROI. • Review campaign performance and drive optimisation and corrective actions. • Oversee the complete marketing funnel from ad → lead → CRM → appointment → revenue. • Coordinate with creative, content, CRM, technology and strategy teams. • Participate in client meetings, present performance insights and coordinate deliverables. • Oversee weekly/monthly reports, dashboards and campaign reviews. • Build and improve marketing SOPs, workflows, reporting systems and team processes. • Identify team skill gaps, provide feedback and support training and development. Requirements • 3–5 years of experience in digital/performance marketing. • Strong hands-on experience with Google Ads and Meta Ads. • Experience in lead generation, conversion campaigns and digital funnels. • Experience managing multiple campaigns or client accounts. • Team leadership or mentoring experience is strongly preferred. • Good understanding of GA4, GTM and Excel/Google Sheets. • Strong analytical, communication, problem-solving and leadership skills. Good to Have • Experience in healthcare, hospitals, clinics or health-tech. • Agency or multi-client account experience. • Experience with Zoho CRM, WhatsApp marketing and landing page optimisation. • Experience managing advertising budgets and training marketing teams. • Knowledge of AI-powered marketing tools. Benefits • Leadership exposure and ownership of a growing digital marketing team. • Strategic exposure to healthcare brands and diverse client accounts. • Cross-functional experience with creative, technology, CRM, strategy and operations teams. • Learning opportunities through Stratist Academy and emerging marketing technologies. • Performance-linked growth opportunities.