• 3–6+ years of end-to-end social media management across diverse brands or industries. • Strong portfolio of social media content, campaigns, or accounts you’ve managed. • Excellent understanding of platform-specific content styles and audience behavior. • Hands-on with Canva, CapCut, Adobe Express, or equivalent content tools. • Strong storytelling skills — both visual and written — with high attention to detail. • Data-driven decision-maker with fluency in interpreting analytics and adjusting strategies. • Familiarity with social media tools like Buffer, Hootsuite, Later, Planoly, or Creator Studio. • Experience working across B2B and B2C/lifestyle brands is a strong plus. Requirements Plan, run, and optimize paid ad campaigns on Meta (Facebook & Instagram), LinkedIn, and YouTube to drive lead generation for Leanpitch programs, Glampies and BeAthlit events. • Create ad creatives and copy in coordination with the design and content teams that resonate with target audiences. • Define audience segments and targeting parameters based on user personas, interests, behaviors, and lookalikes. • Monitor key metrics like CTR, CPL, conversion rate, ROAS, and bounce rate across platforms and funnel stages. • Conduct A/B testing of creatives, headlines, CTAs, and audiences to improve ad performance. • Allocate and manage ad budgets effectively across platforms and campaigns while ensuring cost efficiency. • Set up tracking (UTMs, Meta Pixel, LinkedIn Insight Tag, etc.) and integrate campaigns with analytics tools and CRM forms for full-funnel attribution. • Launch retargeting campaigns to re-engage warm audiences and improve conversion rates.