Sales Lead — Branded Micro-Drama Partnerships Location: Remote (India) — Candidate must be based in Mumbai, Bengaluru, or Delhi/Gurgaon Employment Type: Full-time | Individual Contributor | Quota-Carrying About the Role We are building a dedicated branded micro-drama partnership business focused on selling brand-integrated short-form serialized drama formats to FMCG, D2C, and lifestyle brands. This is a senior individual contributor sales role for someone who understands how to sell branded content as a narrative-led solution rather than a traditional media buy. The role involves managing end-to-end relationships with brand marketers and creative agencies, pitching micro-drama integrations from concept creation to commercial closure. Key Responsibilities Own monthly revenue targets across micro-drama integrations, branded series, and IP partnerships Build and manage a strong network of brand and agency relationships from day one Handle the complete sales cycle: Outreach → Concept Pitch → Script & Integration Brief → Commercial Closure → Production Handover Drive category narrative-building by educating marketers on the impact of micro-drama storytelling in terms of engagement, recall, and watch-time Maintain forecast accuracy, CRM discipline, and pipeline hygiene Focus on renewals and account expansion for long-term partnerships Requirements Candidate Requirements 10–15 years of experience in branded content, content IP sales, integrated marketing solutions, or digital media sales Proven track record of carrying and achieving annual revenue targets of ₹4.5 Cr+ Strong active relationships with brands and agencies across FMCG, D2C, beauty, healthcare, mom/baby, or lifestyle categories Ability to secure client meetings within short turnaround timelines Experience pitching long-form branded content, OTT integrations, web series, branded entertainment, micro-drama, or similar storytelling-led formats Strong consultative selling ability with experience selling concepts/IPs instead of just media inventory Strong commercial acumen in pricing IPs, structuring multi-quarter deals, and planning activation calendars Ability to ramp up quickly with visible pipeline generation in Month 1 and revenue closures from Month 2 Preferred Experience Existing relationships with short-form or micro-drama platforms Experience collaborating with creative teams, scriptwriters, or production teams Strong network within parenting, beauty, wellness, and lifestyle brand ecosystems Success Metrics (First 6 Months) Month 1: 25+ active brand/agency conversations and 3–5 pitches in progress Month 2: First revenue closure against quota Month 3: Pipeline built at 3x quarterly quota and first long-term partnership signed Month 6: Consistent quota achievement across two quarters with renewal opportunities in progress