Senior Manager – CRM & Customer Lifecycle | D2C brand (Hyderabad) Lead the end-to-end CRM and customer lifecycle strategy across onboarding, engagement, retention, loyalty, subscriptions, and reactivation for Vedix & SkinKraft. Drive Customer Lifetime Value (CLTV), repeat purchases, customer retention, subscription renewals, CRM-attributed revenue, and campaign ROI through data-driven lifecycle marketing. Build and optimize personalized omnichannel campaigns across Email, SMS, WhatsApp, Push Notifications, In-App Messaging, and Web using CleverTap, WebEngage, Braze, MoEngage, or similar CRM platforms. Collaborate with Product, Engineering, Analytics, Growth, and CX teams while leading the CRM team and managing Martech platforms. Requirements 4–10 years of experience in CRM, Customer Lifecycle, Retention, or Growth Marketing. Mandatory: Good analytical skills with exposure to SQL, Google Analytics, Firebase, Mixpanel, Amplitude, or BI tools (preferred). Experience in D2C, E-commerce, Consumer Internet, Beauty, Wellness, Retail, or FMCG industries. Hands-on expertise with CleverTap, WebEngage, Braze, MoEngage, or similar marketing automation tools. Strong knowledge of customer segmentation (RFM, Cohort Analysis), A/B testing, personalization, marketing automation, and predictive analytics. Strong leadership, stakeholder management, and team management experience.