Senior Event & Partner Engagement Manager - North America Location: Philadelphia/New Jersey, United States Experience Level: 5+ Years in Marketing (Technology industry preferred) About the Role We are seeking a seasoned marketing professional to drive partner engagement, event initiatives, and demand-generation activities across North America. This role requires a proactive communicator with strong business development exposure, solid digital marketing understanding, and the ability to collaborate effectively with cross-functional teams and technology partners. Key Responsibilities 1. Partner Marketing • Work closely with our technology partners to plan and execute joint marketing activities. • Create draft content for partner-aligned marketing materials and support partner-driven campaigns. 2. Event Management • Organize and manage virtual and in-person events, including webinars, trade shows, and partner events. • Coordinate logistics, marketing materials, capture leads and follow-up activities to ensure successful events. 3. Team Coordination • Collaborate with internal marketing, design, and sales teams to gather required materials. • Ensure timely delivery of brochures, presentations, and other marketing assets. 4. Lead Validation • Validate and qualify incoming leads from campaigns and events. • Share qualified leads with the sales team and support follow-up activities. 5. Digital Marketing Support • Assist with digital marketing tasks such as emails, social posts, and landing pages. 6. Communication & BDM Support • Work closely with the Business Development team to support their marketing needs. • Help prepare sales decks, partner presentations, and marketing collateral. Requirements Required Qualifications • 5+ years of professional marketing experience, preferably in the technology or IT services sector. • Bachelor’s degree in Marketing, Communications, Business, or a related technical field. • Proven experience managing partner relationships and executing collaborative marketing initiatives. • Strong event planning and coordination background. • Familiarity with digital marketing tools, CRM systems, and lead validation processes. • Excellent interpersonal skills, with the ability to work effectively with business development teams and technical stakeholders. • Highly organized, detail-oriented, and proactive in driving multiple projects simultaneously. Preferred Qualifications • Experience working with major technology partners (e.g., Salesforce, Microsoft, IBM, AWS, SAP etc.). • Understanding of demand generation, marketing analytics, and lead scoring. • Ability to create or guide marketing content development.