Role Overview We are looking for a high-impact Content Writer who can translate complex technology offerings into clear, compelling, and saleable content. This role sits at the intersection of marketing, product positioning, and sales enablement. If you can turn features into value propositions and messaging that drives conversions—this role is for you. Key Responsibilities • Develop marketing-driven content across channels: website, brochures, email campaigns, LinkedIn, case studies, and presentations • Translate product features into customer-centric value propositions • Create sales enablement content (pitch decks, one-pagers, solution briefs) • Write high-conversion copy for campaigns, landing pages, and digital ads • Collaborate with sales, product, and leadership teams to align messaging • Build and maintain consistent brand voice and positioning • Simplify complex ERP / tech concepts into easy-to-understand narratives • Support lead generation initiatives through content strategies What We’re Looking For • 4+ years of experience in content writing / marketing communications • Prior experience in B2B, SaaS, ERP, or technology domain (preferred) • Strong ability to create saleable, benefit-driven content (not just informational) • Understanding of buyer journeys, funnels, and conversion-focused writing • Experience with LinkedIn content, email marketing, and website copy • Excellent storytelling and structuring skills • Ability to work closely with business and technical teams