About the Role Our client is looking for a Business Head to own and scale the business as an independent P&L. This is a business-building mandate — the person will be expected to define where the category goes over and drive it there across product, pricing, sourcing, marketing, and channel, much the way a category leader in any BCM business (tiles, sanitaryware, plywood, etc.) would be expected to build scale, not just manage an existing line. Key Responsibilities 1. Category Ownership & P&L • Own the category as a business unit — revenue, margin, market share and growth targets • Build and execute category strategy with clear sub-segment plans • Operate with high ownership — capable of running the business independently with minimal hand-holding, while keeping leadership aligned through structured reviews 2. Strategic Growth Planning • Diagnose product/portfolio gaps in the current range and identify white-space/adjacencies for expansion • Build the strategic narrative for how the category scales from its current size to a significantly larger one — including entry into new sub-segments, channels or customer types • Track competitive landscape, market trends and customer insights to continuously refine category direction 3. Product Development & NPI • Drive new product introduction (NPI) — from identifying the gap, to briefing design/R&D, to commercialization and launch • Own product lifecycle management and ensure a healthy "new product vitality" ratio (% of revenue from recently launched products) • Work cross-functionally with design, engineering and quality to keep the pipeline ahead of market needs 4. Pricing & Margin Management • Own pricing architecture and costing strategy for the category • Drive margin optimization while balancing competitiveness and channel profitability • Build business cases for new launches with clear ROI and margin math 5. Sourcing & Supply • Work with sourcing/procurement to evaluate vendor and manufacturing options for the SKUs • Balance cost, quality and lead-time trade-offs in sourcing decisions to support category growth plans 6. Marketing & Go-to-Market • Define GTM strategy for new launches — channel sequencing, pilot markets, scale-up plan • Own marketing collateral and category positioning — catalogues, brochures, POS/display material, product presentations • Build channel-specific strategies across trade, retail, OEM/institutional and project business as relevant 7. Team & Stakeholder Leadership • Lead and train the extended sales/channel team on new product knowledge and positioning • Represent the category at exhibitions, trade shows and key customer/channel forums • Report category performance, market analysis and strategic updates to senior leadership Candidate Profile • 15–20 years of experience in Building & Construction Materials, with at least a meaningful chunk in a category/product management or business-head role owning P&L for a defined category candidates with deep exposure to an adjacent BCM category and a credible plan to ramp up in door hardware will also be considered • Demonstrated track record of scaling a category from small to large — e.g., taking a sub-segment or new category from early stage to a sizeable, established revenue line (double-digit CAGR track record preferred) • Proven experience across the full stack: product/NPI, pricing & costing, sourcing, marketing, and GTM/channel strategy — not just one function • Experience introducing new products/adjacencies and successfully launching them across multiple branches/regions in a short timeframe • Comfortable operating with high autonomy — has run a category or business unit independently, not just executed someone else's plan • MBA/PGDM in Marketing or related field preferred; engineering background is a plus given the technical nature Requirements In addition to the above, the Head – Product Management & Strategy personally drives the following for this category: • GTM strategy and go-to-market planning for new launches • Technology benchmarking and emerging product identification • Pilot launches and proof-of-concept validation • Channel readiness and partner enablement • Training and adoption programs for internal teams and channel partners • Brand positioning in new and premium segments