ROLE OBJECTIVE Drive regional business development and sales for Heavy Steel Structures and Multi-Storey Steel Buildings. Identify projects at an early stage, build relationships with decision-makers and consultants, and convert opportunities into profitable orders. KEY RESPONSIBILITIES • Market development: Identify greenfield and expansion opportunities across heavy industries, manufacturing, infrastructure, data centres, commercial and institutional buildings. • Multi-storey opportunities: Develop enquiries for steel-framed offices, hospitals, hotels, educational campuses, commercial complexes and other multi-storey developments. • Stakeholder engagement: Build relationships with project owners, developers, architects, structural consultants, PMCs, EPC companies and general contractors. • Early-stage positioning: Engage at concept, design and pre-tender stages; promote company’s capabilities through technical presentations, consultant interactions, plant visits and project references. • Project qualification: Understand drawings, specifications, BOQs, scope boundaries, project schedules, procurement processes and customer expectations, with support from technical teams. • Tendering and proposals: Coordinate with Engineering, Estimation and Execution teams to develop technically aligned, competitive proposals covering fabrication, supply and erection, as applicable. • Sales closure: Lead customer follow-ups and techno-commercial negotiations; secure orders within approved pricing, margins, payment terms and contractual parameters. • Execution coordination: Ensure complete order handover, align customer commitments with internal schedules, and coordinate erection assessments and pre-tender contractor inputs where required. • Commercial ownership: Track advances, milestone payments, outstanding collections and bank-guarantee releases with the relevant internal teams. • Regional marketing and reporting: Develop key accounts, participate in relevant industry events, monitor competitors and maintain accurate CRM records and sales forecasts. • Senior-level responsibility: Own regional growth plans, lead strategic accounts and major negotiations, and mentor sales colleagues where assigned. Requirements QUALIFICATION AND EXPERIENCE • Preferably a degree in Civil or Mechanical Engineering; an MBA/PGDM in Marketing will be an advantage. • Typically 5–15+ years of relevant experience, with designation based on capability and track record. • Strong experience in project sales, building products, construction materials, engineered products or construction solutions. • Preference for candidates with knowledge of steel structure projects, including fabrication, supply, erection and multi-storey steel construction. • Proven ability to manage long-cycle sales, multiple stakeholders, technical proposals and commercial negotiations. • Existing relationships with industrial clients, developers, consultants, PMCs, EPC companies and general contractors will be an advantage. • Senior candidates should demonstrate successful closure of sizeable project orders and development of strategic accounts or regional markets. KEY COMPETENCIES Technical-commercial understanding, relationship management, negotiation, disciplined follow-up, commercial judgement, CRM proficiency and willingness to travel extensively within the assigned region. KEY PERFORMANCE INDICATORS • Order booking and achievement of agreed margins. • Value and quality of the qualified project pipeline. • Enquiry-to-order conversion. • New customer and strategic-account development. • Early-stage consultant engagement and project positioning. • Payment collections and receivables control. • Accuracy of CRM updates and sales forecasts. BUSINESS SCOPE Domestic Heavy Steel Structures and Multi-Storey Steel Buildings.