Regional Sales Manager – South India Location: Bengaluru Region: South India Industry: Consumer Durables / Home Appliances Experience: 12–15 Years Function: General Trade / Channel Sales Reporting To: Zonal Head Role Overview Responsible for driving sales, distribution and market expansion across South India through General Trade, with ownership of distributors, dealers, retail network and regional sales targets. Key Responsibilities • Drive regional sales and revenue growth across South India. • Manage and strengthen distributor, dealer and retail networks. • Drive primary & secondary sales, sell-in and sell-out. • Appoint and develop new distributors and channel partners. • Expand market coverage, distribution width/depth and product penetration. • Manage trade schemes, channel programs and market activations. • Monitor distributor performance, inventory, stock movement and outstanding payments. • Track competitor activity, pricing and market trends. • Lead and manage the regional sales team, including target allocation and performance tracking. • Conduct regular market visits and maintain strong relationships with key channel partners. • Coordinate with Marketing, Supply Chain, Finance and Product teams for smooth execution. Candidate Profile • 12–15 years of experience in Consumer Durables / Home Appliances / Electrical Appliances. • Strong experience in General Trade and Channel Sales. • Proven experience managing distributors, dealers and retail networks. • Strong exposure to South Indian markets – Karnataka, Tamil Nadu, Telangana, Andhra Pradesh and Kerala. • Experience handling regional sales targets and teams. • Strong understanding of primary/secondary sales, distribution, channel schemes and market expansion. • Willingness to travel extensively across South India. • Bengaluru-based candidates / candidates with strong South India market exposure preferred.