Role-: To establish, scale, and manage E-commerce and Quick Commerce (Q-commerce) channels as a strategic growth vertical for the brand. This includes driving sales through platforms like Swiggy Instamart, Blinkit, Zepto, BigBasket, Amazon, and Flipkart, while developing direct-to-consumer (D2C) and modern trade digital models for sustainable business growth. Key Responsibilities: 1. Strategy & Business Planning - Develop and execute the Alternative Channel growth strategy aligned with company goals. - Identify high-potential platforms, categories, and regions to expand the brand's reach. - Define annual revenue targets, margin structures, and promotional budgets for e- commerce and Q-commerce channels. - Build P&L ownership and ensure profitability. 2. Channel Development & Partnerships - Drive relationships with leading e-commerce and quick commerce platforms. - Negotiate listings, visibility, commercial terms, and joint marketing plans. - Manage onboarding of new partners and ensure product catalog completeness. - Develop partnerships for cloud retail, aggregators, and last-mile fulfillment models. 3. D2C & Digital Expansion - Work with marketing and IT teams to build and scale company's own D2C website/app. - Implement digital CRM, subscription models, and loyalty programs. - Drive performance marketing and data-driven sales conversions. 4. Assortment & Category Management - Curate portfolio for online-exclusive SKUs and combos. - Monitor pricing, competition, and product visibility across platforms. - Optimize inventory and replenishment cycles for each partner channel. - Develop differentiated packs and promotions suitable for online consumption. 5. Demand Planning & Operations - Coordinate with Supply Chain and Production for demand forecasting and fulfillment. - Ensure efficient distribution from central warehouses to partner dark stores. - Manage OTIF (On-Time In-Full) performance and minimize returns/damages. 6. Marketing & Visibility - Partner with digital and brand marketing teams for campaign execution. - Ensure strong digital presence and content optimization (images, descriptions, reviews). - Plan co-branded activations and seasonal promotions (summer, festivals, etc.). 7. Data, Analytics & Insights - Track daily/weekly dashboards on sales, margins, stock, and platform performance. - Use analytics to identify trends, top-selling SKUs, and improvement areas. - Present monthly business reviews and forecasts to leadership. 8. Team Leadership - Build and lead a small, agile team for e-commerce, q-commerce, and digital trade. - Foster collaboration across Sales, Supply Chain, Marketing, and Finance. - Coach team members on digital sales excellence and partner relationship management. Key Performance Indicators (KPIs): - E-commerce & Quick Commerce revenue contribution (%) - Platform-wise sales growth & visibility score - Gross margin & trade spend efficiency - On-Time In-Full (OTIF) delivery performance - Digital campaign ROI / D2C conversion rate Requirements Qualifications & Experience: - MBA / PG in Marketing, Sales, or Digital Business. - 10-15 years of FMCG / Food Retail / Consumer Goods experience, with 3-5 years in ecommerce or quick commerce leadership. - Proven experience in managing partnerships with Swiggy Instamart, Blinkit, Zepto, BigBasket, or Amazon/Flipkart Grocery. - Strong analytical, commercial negotiation, and digital strategy skills. - Familiar with trade marketing, demand planning, and omnichannel distribution.