Key Responsibilities: 1. Sales & Business Development: Develop and execute strategies to increase sales of automotive cables to OEMs, Tier 1, and Tier 2 suppliers. Identify and target new business opportunities, while nurturing existing client relationships. Conduct regular visits to OEMs and suppliers to maintain and grow key accounts. Act as the primary point of contact for all sales-related activities for assigned accounts. 2. Customer Relationship Management: Build and maintain long-term relationships with key decision-makers at OEMs and suppliers. Understand the customer & business needs and provide tailored solutions based on product offerings. Address any concerns or issues raised by clients and work towards resolution. 3. Sales Reporting & Forecasting: Provide accurate sales forecasts and regular updates on account progress. Track and report on sales performance against targets and KPIs. Prepare detailed reports on customer feedback, market trends, and competitive landscape. 4. Collaboration & Coordination: Work closely with cross-functional teams (engineering, production, logistics) to ensure customer requirements are met. Collaborate with internal teams to manage product development, pricing strategies, and delivery schedules. 5. Market Intelligence: Monitor industry trends, competitor activities, and market developments to identify new opportunities. Represent the company at industry events, exhibitions, and customer meetings to strengthen the brand presence. 6. Negotiation & Contract Management: Negotiate contracts, pricing, and terms with key clients. Ensure timely delivery of products while maintaining profitability. Requirements Qualifications & Skills: Educational Qualifications: Bachelor’s degree in Engineering (Mechanical, Electrical, Electronics) or B.Sc. MBA (preferred) Experience: Minimum 15 years of experience in sales, account management, or business development, specifically in the automotive industry. Proven experience working with OEMs, Tier 1 & Tier 2 suppliers in the automotive sector. Industry Exposure: Experience in the automotive OEM sector, cable industry, auto components, tires, lubricants, or battery industry. Skills & Competencies: Strong communication skills (both written and verbal) for effective interaction with clients, colleagues, and senior management. Strong negotiation skills with the ability to influence and persuade. Good understanding of automotive cable requirements and applications. Excellent customer relationship management skills. Proactive, goal-oriented, and capable of working independently with minimal supervision. Strong problem-solving skills with an ability to identify and resolve issues quickly. Other Requirements: Willingness to travel across India as required to meet customers and prospects. Strong networking abilities and a high level of professionalism.