About the Company We are building a next-generation beverage brand rooted in great taste, clean ingredients, and a bold, youth-first attitude. Our vision is to create mass-market products with modern appeal and strong cultural relevance. This is an opportunity to join a fast-growing challenger brand and play a key role in shaping its identity, voice, and growth journey. Role Overview We're looking for a highly driven Sales Executive/Sales Manager to expand FIRKI's presence across cafés, QSR chains, bakeries, and food-service partners. Your role goes beyond selling—you'll create combo opportunities, improve beverage attachment rates, and ensure FIRKI is prominently featured across digital ordering platforms like Swiggy and Zomato Key Responsibilities • Acquire new café, QSR, bakery, and food-service accounts. • Build relationships with founders, procurement teams, category managers, and outlet owners. • Create high-converting meal combos such as Burger + FIRKI, Pizza + FIRKI, Sandwich + FIRKI, and Snack + FIRKI. • Ensure FIRKI is listed prominently on Swiggy, Zomato, and digital café menus. • Collaborate with marketing teams for menu creatives, combo promotions, and launch campaigns. • Manage the complete sales cycle—from prospecting to onboarding and account growth. • Increase repeat orders and improve outlet-wise throughput. • Coordinate with distributors and operations teams for seamless supply. • Track competitor pricing, menu trends, and beverage promotions. • Represent FIRKI during tastings, launches, and industry events. Requirements • 3–8 years of experience in Café, QSR, HoReCa, Food Service, or Institutional Sales. • Experience selling beverages or FMCG products preferred. • Understanding of menu engineering and combo-selling strategies. • Knowledge of Swiggy, Zomato, and online food-ordering ecosystems. • Strong negotiation and relationship management skills. • Self-driven with a startup mindset and ownership approach. Benefits What We Offer • 3–8 years of experience in Café, QSR, HoReCa, Food Service, or Institutional Sales. • Experience selling beverages or FMCG products preferred. • Understanding of menu engineering and combo-selling strategies. • Knowledge of Swiggy, Zomato, and online food-ordering ecosystems. • Strong negotiation and relationship management skills. • Self-driven with a startup mindset and ownership approach.