About the Company We are building a next-generation beverage brand rooted in great taste, clean ingredients, and a bold, youth-first attitude. Our vision is to create mass-market products with modern appeal and strong cultural relevance. This is an opportunity to join a fast-growing challenger brand and play a key role in shaping its identity, voice, and growth journey. Role Overview We are looking for a driven and entrepreneurial Sales Executive / Sales Manager to build and grow our Events, Weddings, Conferences, Exhibitions, and Gifting business. This role is focused on generating high-volume beverage sales through wedding catering, exhibition and conference organizers, corporate events, hospitality hampers, guest room amenities, and gifting solutions. The objective is to create long-term partnerships with event planners, caterers, hotels, and corporate clients, while driving repeat and scalable volume business. Key Responsibilities • Identify and onboard wedding planners, caterers, banquet operators, exhibition organizers, conference agencies, and corporate event partners. • Develop business opportunities for high-volume catering requirements including weddings, receptions, conferences, exhibitions, and large gatherings. • Drive placement of our beverages in in-room hampers, welcome kits, guest amenities, and gifting packs for hotels, resorts, and event organizers. • Create customized event and gifting proposals based on guest count, occasion, budget, and branding requirements. • Build relationships with purchase heads, event managers, banquet teams, hospitality partners, and corporate procurement teams. • Manage the complete sales cycle: lead generation → pitching → sampling → negotiation → closure → execution coordination. • Coordinate with operations and supply teams to ensure timely delivery for events and bulk orders. • Work with the marketing team on co-branded packaging, personalized labels, hampers, and event-specific activations. • Track event calendars, wedding seasons, exhibition schedules, and corporate gifting opportunities to build a strong pipeline. • Ensure repeat business through post-event reviews and account management. Requirements 3–8 years of experience in event sales, wedding sales, banquet sales, hospitality sales, corporate gifting, HoReCa, or institutional sales. Strong network within wedding planners, caterers, hotels, resorts, exhibition organizers, and corporate event agencies preferred. Experience handling bulk orders, seasonal demand, and time-sensitive execution. Excellent communication, negotiation, and relationship-building skills. Strong commercial understanding of per-head costing, hamper pricing, and event margins. Highly proactive, entrepreneurial, and comfortable working in a fast-paced startup environment. Ability to independently manage accounts and drive revenue growth. Benefits Opportunity to build and scale a new-age beverage brand in the events and hospitality ecosystem. High ownership and autonomy in decision-making. Dynamic, collaborative, and energetic culture. Competitive compensation with performance-based incentives. Exposure to some of India’s leading wedding, hospitality, exhibition, and corporate event partners.