Key Responsibilities • Achieve monthly and quarterly sales targets within the assigned territory. • Develop and maintain strong relationships with distributors, retailers, and key accounts. • Ensure product availability and visibility across retail outlets. • Monitor stock levels and coordinate replenishment with distributors. • Execute promotional activities, trade schemes, and merchandising initiatives. • Identify new market opportunities and onboard new retail outlets. • Conduct regular market visits and competitor analysis. • Ensure proper display and placement of beverage products in stores. • Collect market feedback and share insights with management. • Prepare daily sales reports, route plans, and market intelligence reports. • Coordinate with merchandising and distribution teams for smooth operations. • Resolve retailer or distributor concerns promptly Required Qualifications • Bachelor’s degree or equivalent qualification. • 1–3 years of experience in FMCG sales, preferably in the beverage industry. • Strong understanding of retail sales and distribution channels. • Experience handling general trade or modern trade outlets is preferred. • Good communication and negotiation skills. • Basic knowledge of MS Excel and reporting tools. • Ability to work in field sales and travel extensively Preferred Requirements • Experience in carbonated drinks, juices, energy drinks, or packaged beverages. • Local market knowledge and retailer network. • Willingness to travel. Working Conditions • Field-based role involving daily market visits. • Six-day working week. • Travel within assigned territory required.