Key Result Areas • Trade Marketing Strategy Execution – Implement and drive regional trade marketing plans effectively to support business growth. • Sales Growth Contribution – Enhance product visibility and drive promotions to achieve targeted sales growth. • Retailer & Distributor Engagement – Strengthen relationships with trade partners to improve brand presence and trade participation. • Merchandising & POSM Deployment – Ensure proper placement and utilization of POS materials to maximize impact. • Market Analysis & Competitive Insights – Monitor market trends,competitor activities, and consumer preferences to refine strategies. • Budget Utilization & ROI – Optimize trade marketing spend and assess the return on investment for promotional activities. • Cross-functional Collaboration – Work closely with sales, marketing, and distribution teams to align trade initiatives with business goals. • Compliance & Process Adherence – Ensure all trade marketing activities adhere to company policies and regulatory guidelines. Requirements • 3-5 years of experience in trade marketing, sales, or retail marketing, preferably in the FMCG or dairy industry. • Strong understanding of regional trade dynamics, retailer behavior, and channel marketing strategies. • Excellent analytical skills with proficiency in data interpretation and reporting. • Strong communication, negotiation, and relationship management skills. • Ability to work in a fast-paced environment and manage multiple projects simultaneously. • Proficiency in Microsoft Office (Excel, PowerPoint, Word) • Willingness to travel frequently within the assigned region. • Experience of working closely with Sales & Marketing Team