Role: SEO Specialist Location: Bangalore, India (Work from Office) Department: Marketing Employment Type: Full-Time Experience: 2-3 Years About the Role: We're looking for a technical SEO Specialist to optimize our website for search engines and improve organic visibility across 38 country-specific markets. You'll work on both on-page and technical SEO to drive organic traffic and rankings. Key Responsibilities: • Conduct comprehensive technical SEO audits and implement fixes • Optimize on-page elements (title tags, meta descriptions, headers, URLs, internal linking) • Improve website architecture and navigation for SEO • Implement schema markup and structured data • Optimize site speed, Core Web Vitals, and mobile performance • Manage and optimize country-specific pages with hreflang implementation • Conduct keyword research and competitive analysis • Monitor and improve crawlability and indexation • Identify and resolve technical SEO issues (404 errors, redirect chains, canonicalization) • Collaborate with developers on SEO-related website changes • Track and report on organic performance metrics • Stay updated on Google algorithm changes and SEO best practices • Conduct SEO training for content team Required Qualifications: • Bachelor's degree in Marketing, Computer Science, or related field • 2-3 years of hands-on SEO experience • Strong understanding of technical SEO principles • Experience with SEO tools (Google Search Console, Screaming Frog, SEMrush/Ahrefs) • Proficiency in Google Analytics and data analysis • Basic understanding of HTML, CSS, and JavaScript • Experience with WordPress or other CMS platforms Preferred Qualifications • Experience with international/multi-country SEO • Knowledge of Python or SEO automation • Familiarity with ed-tech or education industry • Google Analytics certification Skills Required • Analytical and problem-solving skills • Technical aptitude and attention to detail • Data interpretation and reporting • Project management • Communication and collaboration • Ability to prioritize and manage multiple projects Tools Proficiency • Google Search Console, Google Analytics • SEMrush, Ahrefs, or Moz • Screaming Frog SEO Spider • PageSpeed Insights, GTmetrix • Schema markup generators