We are a fast-growing multi-business platform working across both consumer (B2C) and enterprise/partner-led (B2B) services. As we build a stronger in-house marketing function, we are looking for someone who can scale growth through performance marketing, targeted campaigns, and marketing automation — with clear ownership of outcomes. Role Summary We are hiring a Senior Manager – Digital Marketing to drive B2C acquisition + B2B lead generation through paid performance channels, cohort targeting, and lifecycle automation. You will own digital growth end-to-end and build scalable systems. Key Responsibilities • Own performance marketing on Meta, Google, LinkedIn, YouTube, X, etc. • Run targeted/cohort campaigns based on intent, geography, category, and behavior. • Build and scale marketing automation journeys: onboarding, activation, retention, reactivation. • Set up drip campaigns, trigger-based workflows, lead scoring, dynamic segmentation, and A/B tests. • Drive B2B funnel • Optimize landing pages, creatives, and funnels to improve CAC, CPL, ROAS, conversion %. • Own dashboards, reporting, and experimentation roadmap. Required Skills • Performance Marketing / Paid Campaigns • Target / Intent / Cohort Marketing • Marketing Automation & Lifecycle Marketing • Meta Ads, Google Ads, LinkedIn Ads, YouTube Ads • Segmentation, Lead Scoring, Drip Campaigns, Retargeting • GA4, Search Console, Ads Manager, CRM tools • Strong KPI ownership: CAC, CPL, ROAS, MQL-SQL %, Activation, Retention Good to Have • Experience handling both B2C and B2B funnels • WhatsApp / conversational marketing • AI tools to scale campaigns, creative, and reporting • Exposure to U.S. or international audiences in SaaS/B2B or B2C setups, with ability to adapt messaging when needed What We’re Looking For • Proven growth ownership in B2C and/or B2B digital funnels • Data-driven, fast execution, comfortable in lean teams • Excellent communication and stakeholder alignment Location: Hyderabad (in-office) Timings: 10AM - 6:00PM (flexible) 5 days a week. Experience: 6–10 Years Employment Type: Full-time Functional Area: Digital Marketing