Role Overview The Assistant Manager – Paid Marketing will be responsible for planning, executing, and optimizing paid media campaigns across Google, Meta, YouTube, and other digital platforms for offline retail stores across India. Key Responsibilities Performance Marketing - Offline Store Marketing ● Plan and execute paid campaigns across Google Ads, Meta Ads, YouTube, and Performance Max. ● Optimize campaigns for lead generation, increase store footfalls, increase revenue, and retain existing customers. ● Manage prospecting, remarketing, and audience expansion strategies. ● Scale campaigns during festive, wedding, and seasonal periods. Meta & Google Ads Management ● Execute Meta campaigns across Facebook and Instagram. ● Monitor budgets, bidding strategies, audience performance, and creative testing. ● Improve CTR, CPC, CVR, and overall campaign efficiency. ● Drive paid campaigns to increase store footfall across KALKI retail locations. ● Execute geo-targeted campaigns around store locations. ● Support local awareness campaigns for store launches and activations. Creative & Campaign Planning ● Brief agencies and designers for performance-led creatives. ● Conduct A/B testing across creatives, copy, landing pages, and audiences. Analytics & Reporting ● Track campaign performance using GA4, Meta Ads Manager, and Google Ads. ● Monitor attribution, conversion tracking, and revenue performance. ● Prepare daily, weekly, and monthly performance reports. ● Generate actionable insights for budget allocation and optimization. Collaboration ● Coordinate with CRM, E-commerce, and Retail teams. ● Ensure consistent messaging across online and offline campaigns. ● Work with store managers to align local marketing initiatives