Job Description We are looking for a highly experienced PPC Specialist to manage paid campaigns for SaaS products for both domestic and international markets. The role is suitable for a product-based or service-based company working with B2B or B2C SaaS. Roles & Responsibilities • Plan, create and manage PPC campaigns for SaaS products across Google Ads, Meta Ads, E-mail Marketing ,LinkedIn Ads, etc. • Run campaigns targeted to both Indian and international audiences (geo targeting, time zones, currencies where required). • Conduct keyword research, audience targeting and competitor analysis for multiple markets. • Create and test ad copies, landing pages and extensions to improve CTR and conversion rate. • Monitor daily performance of campaigns and optimize for CPL, CAC and ROAS. • Set up and track conversions using Google Analytics, Tag Manager, and other tools. • Prepare weekly and monthly performance reports with insights and recommendations. • Collaborate with sales, marketing and product teams to align campaigns with business goals. • Qualification and Requirement • 3+ years of strong experience in PPC / Performance Marketing. • Proven experience running campaigns for SaaS products (product or service company, domestic and/or international). • Excellent knowledge of Google Ads; experience with LinkedIn Ads and remarketing is preferred. • Strong knowledge of LinkedIn Recruiter, Boolean search techniques, and social recruiting tools. • Data-driven mindset with strong analytical and reporting skills.