About Us: We’re a fast-growing B2B SaaS company helping HR teams solve performance management and talent acquisition. With a solid foundation of organic traffic and a strong product-market fit, we’re now ready to scale our inbound pipeline through high-impact SEO strategies, especially at the bottom of the funnel. If you're excited about driving revenue through content and search, and want to own and evolve the SEO engine at a high-growth startup, this role is for you. What You’ll Own As our SEO Lead, you will be the go-to person for organic growth strategy, execution, and performance, with a sharp focus on revenue-driving traffic. Your Responsibilities: • BOFU Content Strategy & Execution: Develop and execute a strategy focused on getting traffic from bottom-of-funnel searches (comparison pages, solution pages, feature pages, use case content, etc.) to drive qualified pipeline and revenue. • Keyword Research & SERP Analysis: Identify high-intent keywords across the buyer journey, especially commercial and transactional queries relevant to the US market. • On-Page Optimization: Own the optimization of new and existing pages for search intent, technical performance, metadata, and user engagement. • Content Collaboration: Work with content writers, designers, and product marketers to create and optimize SEO-friendly content that converts. • Technical SEO: Partner with developers to ensure clean architecture, crawlability, indexation, internal linking, and Core Web Vitals compliance. • Link-Building Strategy: Lead outreach and backlink acquisition strategies that improve domain authority and support key landing pages. • SEO Analytics & Reporting: Monitor keyword rankings, traffic quality, conversions, and pipeline attribution using tools like GA4, Search Console, Ahrefs, and HubSpot. What Success Looks Like • Improved rankings and visibility for BOFU and commercial intent keywords. • Organic becomes a key driver of MQLs and pipeline. • Significant lift in high-intent traffic from the US. • Strong collaboration with content, web, and product marketing teams. • A scalable and documented SEO playbook and reporting framework. What You Bring • At least 4 years of SEO experience, preferably in a B2B SaaS or similar performance-focused environment. • Proven track record of growing BOFU organic traffic and pipeline. • Deep understanding of search intent, funnel stages, and content formats that convert in a SaaS context. • Strong grasp of technical SEO, schema, crawlability, and site performance best practices. • Excellent analytical skills and familiarity with SEO tools (Ahrefs, SEMrush, Screaming Frog, GA4, etc.). • Experience optimizing for the US market, including understanding of search behaviour and competitive landscape. • Experience working with WordPress or similar CMS. • Understanding of conversion rate optimization (CRO) for SEO pages. • A growth mindset and willingness to experiment, iterate, and own outcomes.