Responsibilities • Lead Conversion & Closures • Handle warm leads passed on by Marketing. • Conduct product demos (machines & beverages) at client locations. • Prepare and deliver proposals; assist in negotiations until closure. • Ensure a smooth handover to After-Sales/Service post-installation. • Consumables Sales & Retention • Drive monthly consumable sales from installed machines (coffee decoction, premixes, tea bags, cups, stirrers). • Track usage & ensure clients reorder without fail. • Monitor machine retention & proactively prevent churn (client drop-offs). • Relationship Management • Act as the primary contact point for assigned accounts in the first few months. • Work closely with the Sales Manager to ensure leads move quickly through the funnel. • Escalate issues to After-Sales for quick resolution. • Reporting & Tracking • Maintain daily/weekly funnel reports (demos done, proposals given, closures). • Share ground-level feedback on competition, pricing, and customer behavior. KPIs (Key Performance Indicators) Lead-to-installation conversion % (per month). • No of machines installed. • Revenue from consumables per machine. • Retention % of machines (no client churn). • Average closure cycle time (lead to installation). Requirements • 2–5 years’ sales experience in FMCG / Telecom / Beverages / Hospitality. • Strong closing mindset – must love being on the field, doing demos, and chasing deals. • Exposure to HoReCa, corporates, or B2B sales is a plus. • Aggressive, persuasive, and target-driven personality. • Should be comfortable with both relationship management + repeat consumable push.