Company Description What is Lokal : Access & Empowerment for Bharat through AI and Local Language Internet Lokal is India’s largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns. Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to: • Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility • Lokal Jobs – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities • GyanTV – Skill-based learning in regional languages (stocks, photography, small business & more) • Dostt – Make new friends through voice chats, games, and real, authentic conversations • Eaze – A safe space to explore emotional well-being via community-driven support • AstroLokal – Instant access to trusted astrologers through audio and chat • And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants. Job Description bout the role : We are looking for a hands-on Performance Marketing professional to manage end-to-end digital marketing—from running ads and creating content ideas to tracking and optimizing performance. This is a high-ownership role where you will be responsible for results, not just execution. Training and guidance will be provided. Key Responsibilities : • For each app you work on, you'll study the audience, the market, and the competition - then write ads that get people to download and make that first purchase. • You decide the angle, the hook, the format, and the script - and you write it yourself. • You'll brief designers and video editors on your concepts and follow through until the output matches your intent. • You'll ship multiple creative variants per campaign (80-100 per week) - fast cycles, not one polished ad a week. • You run your own A/B tests, read the results, and decide what to try next. • You track what's working in each market and make sure the creative feels native to that audience. Qualifications Must-Have • 1–3 years of experience in performance marketing content or growth marketing. • Hands-on exposure to Meta Ads & Google Ads campaigns. • Strong copywriting skills (English + regional language preferred). • Understanding of performance metrics like CAC, ROAS, CPI, CTR. • Experience working with creative and video teams. • Data-driven mindset with strong analytical skills. Additional Information What We Offer : • End-to-end ownership of marketing • Training and mentorship from leadership • High learning curve with direct business impact • Performance-based growth opportunities Why This Role Is Exciting : • You will directly drive growth through paid marketing and experiments • You will own end-to-end performance—from ads to insights and optimization • You will test, learn, and scale what works with real business impact • High visibility with leadership and a steep learning curve