Senior Manager, Marketing Role Overview Brillio is looking for a Field Marketing Manager to lead BFSI marketing programmes across banking, financial services and insurance sector. This role will drive field marketing, ABM, demand generation, executive engagement and sales-aligned campaigns that create access, open buying centres, accelerate opportunities and support pipeline growth. The ideal candidate is an AI-native marketer who uses AI as part of their everyday workflow—to uncover account and buyer insights, identify opportunities, personalize engagement, accelerate execution, and continuously improve marketing performance. Key Responsibilities • Define and execute BFSI go-to-market and field marketing plans for priority existing accounts and net-new targets. • Partner with BFSI leadership, Client Partners, Growth, Sales, Alliances and Marketing to align campaigns with account priorities, revenue goals, pipeline growth and expansion. • Design demand generation and ABM programmes, including account research, persona mapping, buying-centre identification, campaign orchestration and engagement tracking. • Run multi-channel campaigns across email, LinkedIn, paid media, webinars, executive roundtables, events, partner campaigns and personalised outreach. • Support timely lead follow-up and opportunity progression with campaign assets, executive messaging, account intelligence, event follow-up plans and opportunity-specific proof points. • Create BFSI-specific content and customer evidence, including case studies, public references and success stories around AI, data modernisation, customer experience, cloud, compliance, ServiceNow and digital transformation. • Strengthen collaboration across the select partner ecosystem to amplify campaigns and extend reach. • Track performance and be accountable for marketing contribution across engagement, SALs, meetings, opportunities, pipeline sourced, pipeline influenced and revenue impact. Primary Skills • Required • 7–10 years of B2B marketing experience, preferably in IT services, consulting, digital transformation, SaaS or enterprise technology. • Expertise in field marketing, vertical marketing, demand generation, ABM, digital marketing, integrated campaign management and executive engagement. • Experience marketing to BFSI audiences such as banking, insurance, capital markets, payments, asset management or wealth management. • Hands-on experience with campaign planning, events, email, paid media, webinars, CRM, marketing automation, ABM tools and performance reporting. Brand Marketing, Account Planning and Growth Strategy Job requirements Preferred • Exposure to AI, data and analytics, cloud, customer experience, ServiceNow, cybersecurity, intelligent automation or enterprise platform transformation. • Familiarity with Salesforce, HubSpot, Demandbase, LinkedIn Campaign Manager and similar platforms. • Experience managing executive roundtables, leadership forums, industry events, analyst-led programmes or alliance-led GTM campaigns. • Strong stakeholder management, written communication, project management and cross-functional collaboration skills.