Execute commercial marketing activities and contribute to the development of a fully integrated U.S. downstream marketing strategy for their product line(s), establishing successful relationships and working effectively with physicians, healthcare professionals, sales and distribution teams, and internal cross-functional stakeholders. Execute short- and long-term marketing strategies and tactics for existing and new products. Launch new products and programs to the physician community and the Global Field Sales and Distribution teams. Serve as marketing lead on cross-functional commercial team(s). Contribute to projects with tactical execution to drive competitive advantage and maximize sales and profit opportunities. Job duties: • Possess technical, competitive, clinical, and environmental expertise in all aspects of assigned products and therapeutic areas. • Maintain clear understanding of market trends, Company's products competitive advantage, new or disruptive technologies, and competitive products and strategies. • Develop and implement tactical marketing plans, sales training materials, sales tools, marketing collateral and brand strategy for assigned products, new products, and line extensions for global field teams to increase market share and address competition in their respective areas. • Develop and maintain demand forecast. • Contribute to development of marketing strategy for product development pipeline and marketing requirements for new products. • Execute and contribute to the development of educational programs for customers and global field teams. • Build strong partnerships and works closely with Sales, Clinical Research and Training teams to execute podium and publication strategy with key opinion leaders. • Travel to customer sites/labs to observe and support clinical cases and simulator activities and visit physicians. • Mentor and support training of other associates and/or new team members. • Comply with applicable Laws and Regulations, adhere to Quality Management System processes and requirements as well as demonstrate Ethics and Integrity in all matters and at all levels throughout the organization. • Perform additional duties as assigned.