Summary: We're hiring a Director of Marketing to lead growth and marketing strategy for a fast-growing U.S. real estate business. This is not a traditional brand-focused marketing leadership role. We're looking for a growth minded, hands-on marketing operator who sees marketing as a revenue engine. The right person will have strong experience in performance marketing, demand generation, paid media, funnels, CRM, conversion, and attribution, while also having the creative judgment to oversee brand, messaging, copy, and content. You'll work directly with the CEO, lead an existing marketing team, and own the strategy and systems responsible for generating qualified leads and measurable revenue growth. Why This Role is Unique: • Direct partnership with the CEO. • Lead an established, distributed marketing team. • Own marketing strategy across multiple brands and business lines. • Significant existing database, lead generation, paid media, partnerships, events, email, and SMS. • Opportunity to build and optimize a sophisticated lead-generation engine. • High ownership over strategy, testing, budgets, conversion, and revenue. • Ideal for someone who wants to lead the department while staying close to the numbers and execution. What You'll Own: • Increase qualified lead volume while improving acquisition costs. • Own paid media strategy and budget allocation across channels. • Improve conversion throughout the lead-to-revenue funnel. • Turn the existing CRM and database into active growth channels. • Build clear attribution between marketing spend, pipeline, and revenue. • Lead and develop the marketing team. • Maintain high standards across creative, messaging, copy, and content. • Build and optimize a separate recruiting marketing funnel. Core Responsibilities: Growth, Demand Generation & Paid Media • Own demand generation and performance marketing strategy. • Manage and optimize paid acquisition across Meta Ads, Google Ads, and other channels. • Determine how marketing budgets should be allocated based on performance. • Monitor CPL, CAC, conversion rates, pipeline, and revenue. • Develop and launch new growth experiments. • Continuously test audiences, offers, creative, messaging, and channels. • Identify underperforming initiatives and confidently recommend when to stop or redirect investment. Funnels & Conversion Optimization • Own the customer journey from initial click through conversion. • Optimize landing pages, lead capture, scoring, routing, and nurture. • Identify leaks throughout the funnel. • Develop and test strategies to improve conversion rates. • Ensure marketing and sales systems work together effectively. CRM, Email & SMS • Develop strategies to activate and monetize the existing database. • Oversee email and SMS campaigns, nurture sequences, and reactivation. • Improve segmentation and lead follow-up. • Optimize CRM workflows and marketing automation. • Ensure leads receive relevant communication throughout their journey. Analytics, Attribution & Reporting • Build and maintain a weekly marketing scorecard. • Connect marketing activity and spend to pipeline and closed revenue. • Analyze channel performance and identify opportunities for improvement. • Present marketing results and recommendations directly to leadership. • Make decisions based on data rather than assumptions. Team Leadership • Lead and develop an existing distributed marketing team. • Set clear priorities, KPIs, deadlines, and expectations. • Run effective team meetings and one-on-ones. • Hold the team accountable to measurable outcomes. • Improve processes and help the marketing department operate faster and more effectively. Recruiting Marketing • Build and optimize a separate marketing funnel for attracting high-performing real estate professionals. • Develop campaigns, funnels, and messaging specifically for recruiting. • Establish clear recruiting marketing KPIs. • Measure recruiting marketing as its own acquisition channel. Qualifications & Skills: Required: • Proven experience leading marketing in a growth-focused environment. • Strong hands-on experience with performance marketing and demand generation. • Proven experience personally managing paid media campaigns and budgets. • Strong experience with Meta Ads and other paid acquisition channels. • Deep understanding of funnels, conversion optimization, CRM, and attribution. • Demonstrated ability to connect marketing activity to pipeline and revenue. • Strong analytical and numbers-driven mindset. • Experience managing and developing a marketing team. • Strong creative judgment across branding, messaging, copy, and content. • Strong copywriting, scripting, editing, and proofreading skills. • Heavy, active use of AI within marketing workflows. • Comfortable testing quickly, learning from results, and adjusting strategy. • Excellent written and spoken English (C1+). • Comfortable presenting results and recommendations to U.S.-based leadership. Nice to Have: • U.S. real estate industry experience. • Experience in marketplaces, financial services, home services, or another high-ticket lead-generation environment. • Experience with GoHighLevel, Keap, Zapier, Slack, and Google Workspace. • Experience with custom or in-house CRMs. • Google Ads experience. • Experience launching or testing emerging paid acquisition channels. • Experience working directly with a founder or CEO. • Experience working within an EOS-driven organization. Work Setup: • Full-Time • Remote (LATAM only) • Monday–Friday | 9:00 AM – 6:00 PM MST Required Remote Setup: • Reliable high-speed internet connection. • Personal work laptop or desktop computer. • Quality headset for calls and meetings. • Dedicated workspace free from distractions and background noise Compensation & Benefits: • Competitive compensation based on experience (paid in USD). • Long-term remote opportunity. • Opportunity for growth and increased responsibility. • Collaborative and fast-paced remote work environment. About Purple: At Purple, we connect exceptional LATAM talent with U.S. companies through strategic outsourcing solutions that deliver results with integrity and excellence. Our mission is to help businesses scale without compromising on quality, while creating meaningful opportunities across borders. Explore our culture and team: gowithpurple.com LinkedIn Instagram Facebook TikTok Ready to help build something delicious and meaningfulbehind the scenes? Apply now.