Position: Demand Generation Specialist Contract 40 hours per week. M-F 8a-5:30p / Onsite only Compensation: $40-45/hr We're seeking a skilled professional to lead a pilot campaign generating qualified leads and laying the groundwork for scalable growth. You'll develop campaign assets, optimize performance, and document processes for future expansion. Key Responsibilities: • Develop campaign messaging and copy that converts prospects into qualified leads • Design demand generation program framework, including channels, targeting approach, and regional strategy • Create messaging and copy for campaign assets (3-6 assets) • Conduct mid-pilot check-ins with VARs to gather feedback on lead quality and conversion • Deliver scale recommendations, including budget, resources, and rollout timeline Goals: • Generate qualified leads through targeted campaigns • Establish a scalable demand generation framework • Drive growth through data-driven optimization and expansion • Skills and Requirements essential for driving successful demand generation strategies and contributing to business growth: • Multi-channel Campaign Management: Proficiency in managing campaigns across various channels such as email, content marketing, and events. • Marketing Automation Platforms: Familiarity with tools like HubSpot, Marketo, and Pardot to automate and nurture leads. • CRM Management: Understanding and managing customer relationship management systems to track lead behavior and optimize campaigns. • Lead Scoring and Nurturing: Skills in scoring leads and nurturing them through personalized content and communication. • Content Creation: Ability to create engaging and valuable content that aligns with the buyer's journey and educates potential customers. This is a contract position, onsite in the Ann Arbor, MI area. Remote work is not an option for this opportunity. ______________________________________________________________________ To apply, please submit your resume and portfolio link/case studies for immediate consideration. Due to the volume of applications, we are unable to respond to each application personally. If we are interested in your qualifications, we will contact you via telephone or email as soon as possible. By applying for this position, you agree to be contacted by email or text message. Message and data rates may apply. icreatives is an Equal Employment Opportunity Employer. All qualified applicants and talent will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristics protected by law. We believe in providing a culture that embraces and champions diversity, equity, and inclusion because it truly fosters creativity.