Role and Responsibilities: As the Marketing Analytics Senior Manager, you will be instrumental in building new banking products and leading cross-functional efforts across Marketing, Product, Engineering, Risk and Finance to drive growth for said products. This role requires a deep understanding of the digital lending or banking space, a solid grasp of various business functions (Marketing, Product, Engineering, Analytics, and Finance), and a strong ability to develop and implement data-driven initiatives from start to finish. Your analytical prowess, problem-solving skills, product sense, and ability to work effectively cross-functionally will be key to your success. • Primary day-to-day client contacts and often interact with C-level executives. • Extremely comfortable working with data, including managing large number of data sources, analyzing data quality, and pro-actively working with clients data/ IT teams to resolve issues • Interacts regularly with clients to understand business requirements, define analytical problems, structure and communicate solutions and ensure client satisfaction with strong business driving results • Develop Growth Strategies: Create new offerings or optimize existing product sets to drive growth through a data-driven and customer-centric approach • Lead End-to-End Execution: Manage the full lifecycle of strategic initiatives, including building business cases, securing stakeholder buy-ins, defining and documenting business requirements, and crafting go-to-market plans • Optimize Post-Launch: Analyze and optimize new strategies post-launch to ensure KPI metrics are met, and business benefits are realized • Stakeholder Collaboration: Collaborate with and drive alignment among various stakeholders across the organization • Manage Offshore Team: Lead and coordinate with offshore contractors for analytical support and to ensure seamless execution Candidate Profile: • 7-8 years of experience comprising analytics service delivery, consulting, solution design and client management • Digital Marketing Analytics professionals with experience in at least a few of the following areas: • Instrumentation • Funnel tracking • UTM parameter design and implementation • Campaign design • Scaling and channel optimization • Experience in marketing analytics in banking industry will be a huge plus (not mandatory) • Previous experience in the Financial/FinTech/e-Commerce/Retail industry is a plus • Technical proficiency in tools like SQL, Python • Demonstrable leadership ability, superior problem solving and people management skills