Job Title US Marketing Growth Director (North America Lead / 01) Location United States (Irvine, CA – office building; remote negotiable) Salary RMB 1M–1.3M Role Summary We are hiring a North America Marketing Leader to build and scale a premium women's health brand in the US market. This is a 01 role with full ownership of growth strategy, brand positioning, and revenue outcomes. Key Responsibilities 1. 01 Market Build • Define US GTM strategy and product-market fit • Lead brand positioning and narrative development 2. Full-Funnel Growth Ownership • Manage Shopify DTC growth (acquisition retention) • Optimize CAC, LTV, conversion funnel 3. Performance Marketing • Own Meta, Google, TikTok, podcast ads • Allocate budgets dynamically to maximize ROI 4. Lifecycle & Retention • Build CRM flows (Klaviyo/SMS/email) • Drive repeat purchase and customer loyalty 5. Brand & Content • Lead KOL/KOC, PR, social, and content strategy • Execute campaigns across multiple female personas 6. Data & Insights • Build closed-loop analytics • Translate US market insights into product direction 7. Team Building • Hire and lead local US marketing team • Manage agencies and cross-functional stakeholders Requirements Must-Have: • US citizen or Green Card holder • 10+ years marketing experience in North America • Strong DTC (Shopify/eCommerce) experience • Hands-on performance marketing (Meta, Google, TikTok) • Experience building or scaling brands (01 or rapid growth) Preferred: • FemTech / HealthTech / Wellness / Beauty • Premium consumer brands • Experience in wearable / 3C hardware Ideal Candidate Keywords • Head of Growth / VP Marketing • DTC / Shopify • CAC / LTV / Lifecycle • FemTech / Women's Health / Wellness • 01 / Startup / Market Launch Notes (Internal Headhunter Insight) • MUST be builder, not brand manager • Avoid: • Pure agency backgrounds • Retail-only / wholesale-heavy profiles • Prioritize: • Startup / scale-up experience • Hands-on operators