Job Title: Head of TikTok Live Operations (North America) Location: North America (Preferred: West Coast, US) Employment Type: Full-time Job Overview We are seeking an experienced Head of TikTok Live Operations to lead and build our TikTok Live business in the North American market. This role is a 0–1 leadership position, responsible for end-to-end live commerce strategy, execution, and team building, with full ownership of live GMV and performance. This is a high-impact role reporting directly to senior leadership, ideal for candidates with strong overseas live commerce experience and a proven track record of delivering results. Key Responsibilities • Own the overall TikTok Live business in North America, including: • Live studio setup and operations • Live commerce strategy and execution • Product selection and merchandising strategy • Live marketing mechanics and paid traffic integration • Build and manage the live commerce team from scratch, including: • Hosts / streamers • Influencer & creator collaborations • Live operations and product teams • Post-sale and operational coordination • Establish SOPs, training systems, and performance management processes • Lead TikTok content and live strategy across: • Live streaming • Influencer-led live sessions • Brand-owned live accounts • Analyze performance data (GMV, conversion rate, ROI, traffic efficiency) and continuously optimize strategies to improve results • Collaborate cross-functionally with marketing, supply chain, and operations teams Qualifications • Bachelors degree or above • 5–10 years of relevant experience in live commerce, content commerce, or social e-commerce • Proven experience in planning and executing live streaming campaigns with measurable GMV results • Strong team-building and people management experience • Excellent data analysis and problem-solving skills • Strong understanding of TikTok ecosystem, especially TikTok Live and TikTok Shop • Fluent in English (working proficiency required) • Able to travel frequently or be based overseas long-term • Highly results-driven, resilient, and comfortable working in a fast-paced environment Preferred Qualifications • Based in the US with citizenship or permanent residency (green card) • Prior experience building live commerce operations in North America • Experience with cross-border DTC or global consumer brands • Familiar with both influencer-led and brand-owned live streaming models Interview Process • 2 interview rounds • TikTok / Live Commerce Lead • Executive Leadership (COO level)