Experience : 4-6 Years Work Type : Hybrid Employment Type : Full - Time Responsibilities: • Support ideation, vision, strategy and roadmap for key marketing initiatives and projects. • Drive product initiatives and ensure consistent execution of product lifecycle processes from concept to launch, to ensure maximum ROI and good adoption rates. • Define and drive feature specification, work closely with engineering teams to deliver against the roadmap for your ownership area. • Demonstrate an obsession for customer experience and inculcate a customer-centric view within all aspects of product design and development. • Work with internal and external partners to gather feedback, manage dependencies and find ways to mitigate risks. • Moderate the rhythm of business activities within the team and across the org to ensure end-to-end success of initiatives. • Ensure customer success for all customers, working closely with key stakeholders. • Define, and track usage & business success metrics. You will maintain key relationships with: • Senior Product Managers & Product managers • Heads of CRM and CRM managers • External Martech Suppliers • Engineering teams • UI/UX teams • Data engineers and analysts • SW Architects & Tech Leads • CRM Trainers • CS Team leads Qualifications: • An engineering or an MBA degree with 2 - 3 years prior experience in requirement analysis, requirement design, product marketing, product planning and requirements engineering. • Have experience of working with large scale CRM platforms such as Adobe, Salesforce CRM, Oracle, Optimove, PEGA, Hubspot etc. and launching digital experiences in the capacity of a functional product owner /consultant. • Excellent understanding of CRM methodology (customer lifecycle model, Player lifecycle management, data models etc), tool sets (Campaign orchestration, Test Vs Control measurement, Campaign insights) and native / social channels (email / SMS/ Push / DMP / Facebook / Snapchat). • Proven experience in customer research, competitive analysis, product requirements, messaging, pricing, etc. • Very good negotiation and people management skills ability to engage with Stakeholders (business / marketing / operations), engg teams (developers, architects, QA / Data analysts, business analysts) and motivate them to achieve product goals. • Excellent English - written, verbal, and presentation skills, with an eye for quality and attention to detail. • Top notch presentation skills ability to translate an idea into an opportunity, build a working narrative, emphasis on the key selling points, sketch functional flows, wireframing, mock ups, feature prototyping. • Data driven understands key KPIs, presents derived insights and is happy crunching data sets. • Proven ability to work effectively with international, cross-functional teams and to internalize new processes and developments in a highly dynamic industry. • Good analytical, modelling and writing skills - convey the message in the shortest possible way to communicate information effectively to customers, managers, and technical staff. • Interviewing skills - to talk with individuals and groups about their needs and ask the right questions to surface essential requirements information. • A broad and comprehensive technical understanding is required as well as a good understanding of product development processes and concepts (especially in an agile environment).