Job Summary The Director of eCommerce leads the digital commerce strategy and performance across multiple direct-to-consumer brands, driving revenue growth, conversion optimization, customer experience, and online merchandising. This role oversees eCommerce operations, develops high-performing teams, manages digital commercial performance, and partners with cross-functional teams to enhance the online customer journey through data-driven decision-making, experimentation, and technology innovation. Key Responsibilities: • Lead overall eCommerce strategy and digital commercial performance. • Drive revenue growth through conversion rate optimization (CRO), merchandising, pricing, and promotional strategies. • Establish and manage weekly trading reviews to improve business performance. • Build and scale A/B testing, personalization, and experimentation programs. • Optimize the end-to-end online customer journey and checkout experience. • Oversee website merchandising, product presentation, and content strategy. • Partner with marketing, creative, customer experience, and acquisition teams to improve digital performance. • Lead, mentor, and develop the eCommerce team while fostering a data-driven, test-and-learn culture. • Manage eCommerce technology platforms, automation initiatives, and AI-driven improvements. • Monitor business KPIs, customer analytics, forecasting, and reporting to support strategic decisions. • Ensure strong data integrity and continuous improvement of site operations. Qualifications: • Bachelor's degree in Business, Marketing, Economics, or a related field (MBA preferred). • 12+ years of progressive eCommerce experience. • 5+ years of leadership experience managing teams. • Strong experience with direct-to-consumer (DTC) and omnichannel commerce. • Proven success managing eCommerce revenue, conversion optimization, and digital growth. • Experience with Shopify and modern eCommerce technology platforms. • Strong analytical, forecasting, and commercial decision-making skills. • Experience managing multiple brands or business units preferred. • Familiarity with AI tools, Amazon marketplaces, and customer experience optimization is a plus.