Job Summary The Director of Brand Creative leads the overall creative vision and execution across multiple direct-to-consumer and B2B brands. This role is responsible for developing brand identity, creative strategy, digital campaigns, AI-enabled creative production, studio and location photography, marketing assets, and team leadership. The position works closely with eCommerce, Growth, and Brand teams to deliver high-quality creative content that supports business growth and brand consistency. Key Responsibilities: • Lead creative strategy and brand direction across multiple brands. • Maintain and enforce brand guidelines to ensure consistent messaging across all marketing channels. • Develop creative concepts for digital campaigns, seasonal promotions, and marketing initiatives. • Partner with eCommerce and Growth teams to align creative assets with business objectives. • Oversee AI-enabled creative production processes and improve creative workflows. • Direct studio and on-location photo/video shoots from planning through final delivery. • Produce creative assets for digital marketing, social media, email campaigns, websites, sales materials, and events. • Support creative development for both B2C and B2B marketing initiatives. • Lead, mentor, and develop an in-house creative team while improving processes and collaboration. • Stay current with emerging creative technologies, AI tools, and design trends. Qualifications: • 8+ years of creative leadership experience. • Experience leading multi-brand creative projects across digital and brand marketing. • Strong portfolio demonstrating campaign, digital, email, social media, and branding work. • Experience managing creative teams and directing photo/video productions. • Knowledge of AI-powered creative tools and workflows. • Experience developing and maintaining brand guidelines. • Strong collaboration skills with marketing, eCommerce, and business stakeholders. • Experience with B2B marketing, UX/web design, or home furnishings is preferred.