Job Summary The Director of Consumer Acquisition & Growth leads the overall demand generation and customer acquisition strategy across multiple direct-to-consumer brands. This role is responsible for driving scalable growth through paid media, performance marketing, customer acquisition, retention strategies, analytics, experimentation, and agency management. The position partners with cross-functional teams to optimize the customer journey, maximize marketing performance, and improve business growth using data-driven decision-making and AI-enabled solutions. Key Responsibilities: • Develop and execute demand generation and customer acquisition strategies across multiple brands. • Lead paid media initiatives across search, social, video, programmatic, affiliate, audio, and emerging channels. • Optimize marketing investments based on CAC, ROAS, LTV, and contribution margin. • Manage and evaluate agency partnerships to improve marketing performance. • Identify and test new acquisition channels and growth opportunities. • Drive full-funnel marketing performance from awareness through customer retention. • Collaborate with eCommerce teams to improve traffic quality, landing pages, and conversion rates. • Partner with CRM and analytics teams to strengthen customer lifecycle marketing. • Lead attribution analysis, media mix modeling, and marketing experimentation. • Utilize first-party data and customer segmentation to improve targeting and campaign efficiency. • Lead, mentor, and develop performance marketing and social media teams. • Oversee integrated paid, organic, and influencer marketing strategies. • Work closely with creative teams to ensure consistent brand messaging across marketing channels. • Leverage AI tools and automation to improve forecasting, media performance, and marketing effectiveness. Qualifications: • Bachelor's degree in Marketing, Business, or a related field. • 10+ years of experience in performance marketing, growth marketing, or demand generation. • Strong expertise in paid media strategy and digital marketing. • Experience managing marketing agencies and performance optimization. • Strong knowledge of attribution models, CAC, LTV, ROAS, and marketing analytics. • Leadership experience managing cross-functional marketing teams. • Experience using data analytics, dashboards, and AI tools for marketing optimization. • MBA, CRM/lifecycle marketing, influencer marketing, and consumer goods experience preferred.