Job Summary The Director of Video Programming Strategy leads the development and execution of a data-driven YouTube programming strategy to grow and optimize a multi-channel portfolio. This role oversees content planning, performance tracking, and strategic analysis to inform programming decisions, prioritize investments, and drive audience and revenue growth. The position serves as a YouTube subject matter expert, partnering closely with Editorial, Video, Marketing, Data, and Product teams to translate insights into actionable strategies. This is a hybrid work position. Key Responsibilities Strategy & Leadership • Develop and implement a comprehensive, data-informed YouTube programming strategy aligned with growth objectives • Partner cross-functionally to set programming priorities based on audience and business needs • Provide strategic guidance on platform best practices, features, and competitive trends • Translate insights into actionable recommendations for creative teams Programming & Optimization • Research, identify, and pitch new programming verticals and growth opportunities • Build research frameworks for pilot development and ongoing series optimization • Oversee content slate planning to ensure balanced and optimized publishing cadence • Collaborate with optimization teams to improve release schedules, titles, thumbnails, and discoverability Analytics & Reporting • Prepare regular performance reports and strategic recommendations for leadership • Develop creative performance lookbacks for pilots and franchises • Define and monitor key performance indicators (KPIs) • Analyze competitive landscape, monetization models, and growth strategies • Partner with Data and Product teams to build reporting dashboards and performance tools Qualifications Experience: • 7+ years of experience in programming strategy, content insights, or optimization within a major media organization or multi-channel network • Proven track record of significantly growing YouTube channels in subscribers, views, watch time, and revenue Skills & Abilities: • Exceptional analytical skills with ability to translate data into actionable programming strategies • Proficiency with YouTube Analytics, third-party analytics platforms, and data visualization tools • Strong strategic thinking and decision-making skills • Ability to manage multiple initiatives in a fast-paced environment • Excellent communication and presentation skills • Collaborative mindset with ability to influence cross-functional teams