Responsibilities & Key Deliverables Job roles & responsibilities: • Support planning of hyperlocal campaigns by assisting in identifying focus models, regions, and dealer priorities based on volume plans and RO inputs. • Prepare and maintain the hyperlocal campaign calendar, supporting timely execution and tracking performance against defined digital conversion metrics. • Execute day-to-day campaign activities, ensuring campaigns go live as planned and are monitored regularly. • Assist in budget planning and tracking, maintaining records of spends and highlighting variances or concerns. • Coordinate closely with agencies to ensure effective campaign execution, monitor lead quality, and flag improvement areas. • Track and analyze lead flow across digital channels and share plan vs. achievement updates with the team. • Monitor dealer-level lead follow-up and assignment, supporting improvements in turnaround time and customer experience. • Coordinate hyperlocal creatives with agencies, provide regional inputs, follow up on approvals, and ensure timely rollout. • Support dealerships on digital readiness, including lead handling processes and coordination with BDC teams. • Assist in planning and delivering basic training programs to build digital capabilities at dealerships. • Provide operational support for resolving booking or execution-related issues during BAU operations. • Participate in RO/dealer visits to support reviews, capture execution challenges, and share insights for planning improvements. Experience • Sales knowledge at the field level • Strong understanding of digital marketing and sales techniques. Industry Preferred Qualifications • MBA Preferred General Requirements • Excellent communication and interpersonal skills • Analytical mindset with the ability to interpret data and make informed decisions • Proficiency in using digital sales platforms & tools • Ability to work independently and as part of a team Our commitment to Diversity, Equity, and Inclusion