Position: Marketing Manager (Event / Media Background) Location: Mumbai Location – Bandra Kurla Complex, Mumbai. This job is for Mumbai based Candidates only. Experience – 2 to 4 years in marketing from event / media companies www.itp.com Job Overview: The Marketing Manager will be responsible for planning, coordinating, and executing marketing strategies for corporate events, conferences, awards, webinars, roundtables and other related activities. This role requires a dynamic individual with a strong understanding of event management and marketing principles, capable of driving brand awareness, engagement, and lead generation through successful event marketing campaigns. Key Responsibilities: • Strategy & Planning: • Develop and implement the overall marketing strategy for events, including conferences, awards, webinars, roundtables and corporate functions. • Collaborate with internal teams to align event goals with business objectives and brand messaging. • Identify target audiences and tailor event marketing strategies to engage and attract them. • Promotion: • Create and manage event marketing campaigns across various channels including email, social media, website, and paid advertising. • Design and produce promotional materials such as brochures, banners, and digital content. • Develop partnerships and sponsorship opportunities to enhance event reach and impact. • Ensure brand consistency and high-quality execution of all event-related materials and experiences. • Analysis: • Measure and report on the effectiveness of event marketing campaigns, including lead generation, attendee engagement, and RoI. • Gather and analyze attendee feedback to inform future event planning and strategy. • Maintain relationships with attendees, partners, and sponsors post-event to foster ongoing engagement. • Team Collaboration: • Work closely with the design, sales, product, and tele-calling teams to ensure seamless integration of event initiatives with broader company goals. • Coordinate with external agencies, designers, and contractors as needed to execute event plans. Qualifications: • Bachelor’s degree in Marketing, Business Administration, or a related field. • 2 to 4 years of experience from event / media companies, with a proven track record of managing successful events. • Strong project management skills, with the ability to multitask and prioritize in a fast-paced environment. • Excellent communication, negotiation, and interpersonal skills. • Proficiency in event management software, CRM tools, and digital marketing platforms. • Ability to travel as needed for events. Preferred Skills: • Experience in B2B event marketing. • Knowledge of marketing automation tools (e.g., Zoho). • Creative thinking and problem-solving abilities.