Growth Associate (Boston, MA)
AI Digital · aidigital.com
AtlantaOn-siteEntry level2–4 yrs
The job in short
B2B prospecting and pipeline generation for ad-tech/media agencies.
SalesforceB2B
Details
- Found
- 21 d ago · posted 2026-09-03
- Location as listed
- Atlanta, Georgia, United States
- Role
- Sales Development (SDR / BDR)
- Source
- The company’s own careers site
Full description
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Identify and engage potential customer accounts and key decision-makers through thorough research.
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Execute omni-channel outreach via phone, email, and social platforms to build relationships and schedule Discovery Calls/Demos for the Growth Team.
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Conduct weekly in-person prospecting visits to agencies, leveraging physical collateral and professional gifting to establish high-touch relationships.
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Travel monthly to designated markets to execute localized business development and expand the company’s physical presence.
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Track and report all activities in HubSpot CRM to ensure seamless pipeline management.
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Utilize a suite of sales tools (HubSpot CRM, Apollo/Outreach, ZoomInfo, Winmo, Goody, LinkedIn Sales Navigator) to optimize prospecting efforts.
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Support Growth Directors in advancing deals beyond the initial Discovery Call/Demo, ensuring smooth progression through the sales funnel.
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Collaborate cross-functionally with Planning, Growth, and Business Development teams to align sales strategies and maximize impact.
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Curate and share relevant LinkedIn content to enhance personal branding and increase company visibility within the professional network.
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2-4 years of experience in B2B sales or business development in media, advertising, programmatic, broadcasting, digital media, AdTech, MarTech, or related industries.
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Strong experience in new business development, including prospect research, outbound outreach, relationship building, qualification, and pipeline generation.
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Strong communication and relationship-building skills, with the ability to engage decision-makers and develop relationships with prospective clients and agencies.
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Demonstrated ability to generate qualified opportunities and work toward measurable business development or pipeline targets.
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Self-motivated, proactive, and results-oriented, with the ability to manage prospecting activity and priorities independently.
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Readiness to travel for agency visits, industry events, client meetings, and other business development activities.
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Hands-on experience with CRM, prospecting, and AI tools; experience with HubSpot, Salesforce, Apollo, Outreach, ZoomInfo, or LinkedIn Sales Navigator is preferred.
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