About the job About Lenskart: Vision to a Billion Lenskart is a high-growth, tech-first D2C powerhouse. We exist to transform how the world sees and experiences the world, bringing high-quality vision to a billion people globally. We own the entire stack, from robotic manufacturing precision to 2,500+ omnichannel stores globally. Backed by major global investors, Lenskart is a powerful house of brands (John Jacobs, Owndays, Meller, Lenskart Hustlr, and more) designed for consumers with global tastes and a premium style inclination. Join the team that blends retail, tech, and product innovation to challenge the status quo. About The Role: Strategic Operator, Commercial Owner This is a New Age, Fashion-First leadership role. We need a commercially obsessed Marketing Brand Lead to assume full, end-to-end ownership of one of our leading brands globally. This highly visible role requires the ability to seamlessly blend the worlds of fast-moving fashion trends and disruptive consumer technology. It demands a strategic operator mindset—someone who views eyewear as a core fashion statement and directly translates brand identity into measurable commercial revenue. Your Impact & Responsibilities Brand Architect: Architect and build a defining new-age / fashion first global brand. Define the identity, positioning, voice, and values to ensure deep resonance and consistency across all international markets. Consumer Obsession: Act as the "consumer-obsessed operator." Gather insights and translate them immediately into impactful brand actions. New Age Media: Expertly deploy modern distribution channels: digital viral content, high-impact influencer marketing, strategic partnerships, and compelling offline activations. Creative Direction: Direct all brand content and creative assets, ensuring premium quality and maximum consumer resonance. P&L Ownership: Own the Brand Marketing P&L. Drive revenue growth, budget optimization, and clear ROI from all brand investments. GTM Leadership: Lead Go-to-Market strategy and execution for all key collections and product launches. Growth Scaling: Design and execute strategies with a proven track record of scaling high-growth D2C/Consumer brands. End-to-End Delivery: Act as a highly self-driven leader who manages cross-functional partners (Product, Tech, Retail, Sales) to deliver brand outcomes at speed. Team Builder: Recruit, mentor, and grow a high-performing brand marketing team. What You Bring • 10+ years of progressive, high-impact experience in Brand Marketing/Strategy within high-growth D2C, Fashion, Tech, or E-commerce sectors (including Apparel, Smart Wearables, or Accessories). Must include experience building a new brand from scratch. • Clear, demonstrable experience managing a Brand Marketing P&L or significant commercial budget with direct accountability to revenue goals. • Practical experience driving brand success across both digital platforms and extensive physical retail networks. • Track record of pushing projects to market quickly and successfully in a fast-paced environment. • Masters from a premium school preferred. If you're a commercially driven Brand Leader ready to move fast and redefine an industry, let's talk.