• Define brand architecture, identity, and world; translate them into impactful GTM strategies. • Lead the brand P&L with a 5X topline growth ambition in 2 years. • Partner with digital and offline channels to deliver seamless brand experiences across platforms; go deeper into regional nuances while preserving brand imagery. • Dive into consumer needs, cultural trends, and market whitespace to shape winning propositions. • Work closely with merchandising on product innovation, aligning design, science, and consumer demand. • Leverage digital media, influencer marketing, and partnerships to scale awareness, aspiration, and conversion. • B-school graduate with ~8 years’ experience in D2C/ high-growth brands. • High on accountability and number ownership • Equally comfortable with data, analysis, and creativity - connecting insights to brand storytelling • Problem solver who can balance left-brain logic with right-brain empathy, driven to create impactful growth • Has scaled brands in the past - tying strategy with high accountability of execution, managing stakeholders, and working closely with marketing & design teams to deliver results