About Griffin Funding Griffin Funding is a direct-to-consumer mortgage lender specializing in Non-QM, VA, DSCR, Bank Statement, and conventional loan products. We're a high-performance team committed to 5-star service, data-driven growth, and helping more borrowers close loans faster. We hold ourselves — and our partners — to elite standards. Role Overview The 3rd Party Lead Manager owns the performance of Griffin Funding's external lead vendor relationships. While third-party leads represent approximately 10% of our overall lead budget, this role is critical to ensuring every dollar spent converts efficiently — from cost per lead all the way down to cost per funded loan. You will be the primary point of contact for vendors like LendingTree, Rabbu, BiggerPockets, and others — managing filters, setting expectations, analyzing CRM data, and holding vendors accountable to the metrics that matter. Key Responsibilities Vendor Relationship Management • Own day-to-day relationships with all third-party lead vendors • Conduct weekly calls with each vendor to review performance, share feedback, and drive optimization • Negotiate lead pricing, volume commitments, and filter parameters • Onboard new vendors and sunset underperforming ones Performance & Accountability • Track and report on key metrics for each vendor: cost per lead (CPL), contact rate, conversion rate, and cost per funded loan • Build and maintain vendor scorecards updated weekly • Identify underperforming vendors and develop action plans or recommend pausing spend • Establish clear performance benchmarks and hold vendors accountable to them Lead Filter Management • Define and manage lead filters for each vendor including minimum loan amount, minimum credit score, loan type, geography, and intent signals • Continuously test and refine filters to improve lead quality and downstream conversion • Coordinate with LOs and processors to gather real-time feedback on lead quality CRM Integration & Reporting • Pull weekly performance reports from HubSpot CRM by vendor, campaign, and lead source • Translate CRM data into actionable vendor feedback and optimization recommendations • Ensure all vendor leads are properly tagged, routed, and tracked through the full lifecycle in HubSpot • Collaborate with marketing and operations teams to close reporting gaps Collaboration • Work closely with the marketing team to align third-party lead spend with overall lead generation strategy • Partner with Sales leadership to understand LO feedback on lead quality by source • Communicate proactively with leadership on budget pacing, performance trends, and vendor recommendations Success Metrics • Cost Per Lead (CPL): By vendor, loan type, and filter set • Contact Rate: % of leads reached by an LO • Conversion Rate: % of leads that convert to applications and locks • Cost Per Funded Loan: The ultimate performance metric • Vendor Scorecard Accuracy: Weekly updates, no gaps Qualifications Required • 2+ years of experience in lead generation, vendor management, performance marketing, or mortgage operations • Strong analytical skills — comfortable pulling data from a CRM and building performance reports • Excellent communication and negotiation skills • Highly organized with the ability to manage multiple vendor relationships simultaneously • Proficiency in HubSpot CRM or similar platform Preferred • Experience with mortgage lead vendors (LendingTree, Rabbu, BiggerPockets, etc.) • Background in mortgage, real estate, or financial services • Familiarity with Non-QM loan products (Bank Statement, DSCR, VA) • Experience with Google Sheets, Excel, or BI tools for reporting Compensation & Benefits • Base Salary: $70,000/year • Performance Bonus: Tied to cost-per-funded-loan improvement and vendor conversion benchmarks • Competitive benefits package • Growth opportunity within Griffin Funding's expanding marketing and operations team Our Core Values We're looking for someone who embodies: • Commit to 5-Star Service — with both our vendors and internal teams • GRIT — resilience, discipline, and accountability • Resourceful Problem Solvers — creative, data-driven, decisive • Own Your Impact — take ownership of your numbers • Growth-Minded Team Players — collaborative, adaptable, always improving